Guest author Apex Web Media brings us up to speed on internet gambling…
Online Gambling Trends –
2020 has been an interesting year for online gambling, with operators benefitting from the socially-distanced entertainment nature of the business, whilst being subject to ever stricter laws and restrictions. We look at a few of the trends we expect to continue into 2021 and beyond.
The Rise of E-wallets –
Credit cards had long been a popular payment method at online casinos, but that changed with Government research connecting the use of credit cards with problem gamblers. In response, the UK Gambling Commission issued a country-wide ban on online casinos allowing players to deposit using credit cards which came into effect in April 2020. Since then, e-wallets such as PayPal, Skrill, and Neteller have continued to gain popularity, helped by the fact that they can be used for international transactions much faster than a bank transfer.
Pay n Play –
Pay and Play is a relatively new system which aims to streamline the acquisition and deposit process, to benefit both players and operators. More than 100 gaming brands now use this technology, powered by Trustly, which enables players to ‘bundle’ their registration and deposit process.
Trustly shares the data with the casino operator who uses it create the player’s account. From the player’s perspective, this is a much faster process than traditional registration for an online casino, it’s also secure, and free to use. For gambling companies, it eliminates the possibility of players signing up but never depositing.
Operators are not reliant on complicated welcome offers of free spins and match bonuses on your first three deposits to help their acquisition, so tend to have simple one-off welcome bonuses, using other promotions for retention.
Another form of payment which is increasingly in use in online gambling is cryptocurrencies. Like E-wallets, cryptocurrencies have benefited from the credit card ban. Many online casinos only offer Bitcoin and perhaps Ethereum, but that is quickly changing, with other popular cryptocurrencies beginning to become more mainstream.
Cryptocurrencies are often cheaper for both the player and operator, so it’s no surprise the online casinos are embracing this fast and safe payment method. Players enjoy the anonymity a cryptocurrency affords them and transactions are not subject to the same kind of security as other payment methods, enabling those in countries where online gambling is heavily restricted, such as the USA, to make bets. Gamers are also familiar with ‘in-game’ currencies, which makes betting with cryptocurrencies, particularly on esports, a natural fit
Live Dealer Games –
The success of liver dealer casino games isn’t hard to fathom – players have all the convenience of playing card games online but with the real-time interaction with a real host. However, whilst the popularity of live dealer games has steadily increased year on year, it has likely still not peaked.
With mobile phones becoming ever more ubiquitous, not to mention other forms of live entertainment being heavily restricted this year due to the pandemic, the social aspect of live dealer games is very appealing for players.
For gambling companies, live dealer ‘studios’ and the dealers themselves can be used to promote other products, and affiliates, and make cross-sells. As technology improves and virtual reality becomes more mainstream, gambling companies will continue to create more about more realistic live dealer games and online casinos.
You can find more information on the best slots, online casinos, and welcome offers at whichcasino.com.
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