…or “How To Chase Away Your Final Remaining Customers”…
Several news outlets reported last week (2/13/20) that Desperado Rollercoaster at Buffalo Bill’s Casino had officially closed until further notice with only a small chance that it would reopen. Let’s revisit my own experience with the coaster, the resort and the decaying outlet mall that are barely surviving in Primm Valley…
There’s a wonderful moment in the 1981 film On Golden Pond in which a young boy asks Katharine Hepburn’s character “Ethel” why her aging husband (played by Henry Fonda) is so prickly. “Norman’s like an old lion. Sometimes he has to remind himself that he can still roar”.
Well, imagine that you’re an aging security guard in a forgotten shopping mall where most of the stores have closed down and you can count the number of customers on one hand. Surely you’d have to find some purpose to justify your continued employment, right? Well, this Mother’s Day I found myself in the crosshairs of old Security Guard “Norman”. And I’m guessing that after what went down between us, he’s wishing he’d have taken the holiday off to be with his wife.
Back in the summer of 2013, I was a brand new writer for VegasChatter.com. After a successful trial article, I was welcomed aboard and proposed ideas for my follow-up piece. One suggestion was on taking a day trip to Primm, Nevada at the California State Line. I’d grown an affection for that little collection of casino hotels and the Primm Fashion Outlet at its center. The drive through the desert to get there was very scenic and a pleasant escape from the hustle and bustle of the Strip.
This morning, after a miserable week on the couch with a cold, I awoke feeling somewhat better and desiring to get out of the house. With families undoubtedly about to fill the restaurants and buffets for Mother’s Day brunch, I decided to hop on the interstate and revisit that place from long ago. I could stroll through Buffalo Bill’s Casino, grab a quick breakfast at their value-priced buffet, perhaps ride the spectacular Desperado hyper-coaster and pick up some bargains at those awesome outlets.
Magic Mountains, south of the Strip in the desert…
The former Gold Strike Casino Hotel got a little TLC…
As expected, the morning drive was pleasant and pretty. Traffic was minimal and I got a nice view of the Seven Magic Mountains art exhibit along the way. I also noticed that the aging and suffering Gold Strike Casino in nearby Jean had gotten a fresh coat of paint along with a new name – Terrible’s Road House.
Sorry, no valet service today…or tomorrow….
After stopping at Terrible’s to snap some photos and check on the condition of the property, I continued onto Primm, just a short ways away. It alarmed me that the parking lot outside of Buffalo Bill’s Casino was so empty and the valet service area was blocked off. But the absence of cars made parking by the door quite easy. I strolled inside and headed for the buffet…only to find it permanently shuttered. Damn!
Bye-bye, Miss Ashley’s Boarding House Buffet…
Well, I could still ride the coaster, then hop on their monorail to Primm Valley Resort, the adjacent casino where the outlet mall is. Sadly, the roller coaster was shuttered as well. A staffer told me it had been closed for about five months but was undergoing safety testing for an unscheduled (soon) reopening. Damn again.
Desperado roller coaster – closed for five months and counting…
Looking around the rest of the amusement area noticed that the log flume ride had been stripped of its shooting-gallery motif. All of the animatronic figures along the river were gone. There were empty places in the food court and the large ticketing area for rides had apparently been consolidated into what appeared to be a game room. The place was really barren and had gone steeply downhill.
Former ticketing counter for rides and attractions….
What’s left of the log flume shooting-gallery ride…
Alright, let’s roll with the punches…the excursion wasn’t spoiled, just altered. There was another buffet at Primm Valley Resort, just a short monorail ride away. Too bad that was “out of service” as well…and the shuttle bus that runs between the properties is now only available on Saturdays. “Sorry for the inconvenience” the sign announced. Don’t you love that phrase?
No working monorails, shuttles limited to one day per week…
At this point, I decided to head to my car, forgo breakfast altogether and just drive over to the stores before the crowds arrived. Imagine my surprise when I walked into….a veritable ghost town. Shops were shuttered and papered over, the food court could barely serve a crumb. restrooms and elevators were closed “for renovations” and there was nary a soul in sight.
Strolling through with astonishment and disappointment, I snapped several photos, planning to send them back to friends who’d enjoyed our trips down here in the past. How sad. Eventually, I found an open (and nearly empty) store…Old Navy…and located a rack with nice summer shirts at great prices. As I crouched down to look at a pair of shoes on the bottom shelf, a voice right behind me said “Hello”…and scared the crap out of me.
I spun around and stood up to face a uniformed security guard staring at me with a bit of a smirk. “Why were you walking around taking pictures?” he asked me. Puzzled and caught off guard, I started to say “Well, I like this place and…”. “You can’t be taking pictures” he cut me off.
Immediately, I was annoyed. I’d heard several complaints from my colleague Scott Roeben (of VitalVegas.com) about how he is continually hounded by security people whenever he takes photos of renovations, construction, etc. He even complained about it recently on a television appearance after stopping at Sahara (SLS at the time) to document their improvements. It’s really aggravating to be harassed when you’re doing something innocuous, and after all the disappointments this visit had already offered, I wasn’t going to stand for this.
There will no laughter today. Sorry for the inconvenience…
“Are you kidding me?” I challenged him. “This is a tourist town. People take pictures. What difference does it make to you?”. “Well” he stammered “you could be a reporter or something, You were taking pictures of the empty stores”. “Yeah, and what if I was?”. Oh, if he only knew what was going on in my mind. This article was already writing itself.
Officer Norman had nothing else to add, so he turned around and left me alone. I went back to my shopping, decided against the shoes and gathered my other items to pay at the register. But Norman had returned and was heading right for my face again. “Make sure you don’t take any more pictures!” he demanded, blocking me from approaching the cash register.
“Are you kidding me?” I roared. “Why are you harassing me like this?”. And here came the answer to beat all answers: “Well, you never know, there are terrorists and…”. Okay, this just turned ugly. “You’re calling me a terrorist now? I look like a freaking terrorist? Or maybe I’m just a shoplifter who enjoys paying for their stuff” I said as I held up my merchandise on hangers.
Norman replied that he was just doing his job and that his boss had sent him after me. “Where is this boss? I want you to take me to him. Better yet, bring him here since he’s been keeping such a close eye on me”. Turns out that I’d caught old Norman in a lie. He fessed up that his boss was off that day and that some employee in one of the corridors had mentioned my photo-taking.
I paid for my things, arguing with this guy the entire time, and as we exited the store, a golf cart pulled up with two more gentlemen inside. They’d apparently heard about our loud exchange and were dispatched from their mysterious base to put the fire out. I demanded to know their jobs (“we’re from engineering”) and I let them know how absurd this whole embarrassing scene had played out.
“Are you guys bored? Nothing better to do than to chase away the last few customers you have? No wonder this place is dead”. With that, I headed down the corridor and towards my car, Officer Norman keeping stride with me for most of the way. I told him to stop following, left the property and was absolutely furious at how this morning had turned out.
It’s really a shame that some of our fondest memories of Vegas are being chipped away by bad attitudes, poor business choices and a disregard for the courteous service that put Vegas on the map. No longer are tourists welcomed as guests, but treated more “like walking wallets” (as a colleague so eloquently stated recently)…and annoyances that have to be dealt with for a paycheck.
TSA agents (of which McCarran Airport has the surliest and rudest I’ve ever encountered) and security teams, in particular, need to be held accountable for their behavior. Rarely are terrorists actually stopped at airport security checkpoints, but hundred of thousands of dollars worth of our personal belongings disappear from our luggage annually.
Las Vegas probably has more security cameras and facial-recognition software than any other place in the nation, yet there seems to be little rhyme or reason as to how it’s utilized. Roeben and I get hounded for snapping smartphone pictures around casino grounds, but a madman can hoard a stockpile of guns and assault rifles in a 32nd-floor suite and pull off the largest massacre in modern American history. Vegas has become like the S.S. Poseidon….upside-down and sinking fast.
We’re in the midst of a well-documented decline in tourism here. Shows, restaurants, attractions, massive nightclubs and entire hotels have been shuttered, all due to the failure of today’s business model and a complete lack of sensible decision-making. It’s time that we as human beings open our eyes, step outside of the characters we play on the time clock and guide ourselves with simple common sense. Carrying out stupid or harmful acts just “because my boss told me to” isn’t acceptable anymore.
I’ve only lived in this city since last October, yet in that time I’ve seen massive layoffs, skyrocketing rates, and predictions of the impending collapse of our tourism industry. You might think that my small incident in an outlet mall has little to do with that, but does it really? Let’s see how well Downtown’s Fashion Outlet Mall fares now that they’ve decided to gouge shoppers with parking fees.
There are plenty of places other than Las Vegas where people can go to spend their money. Those of us who reside here depend upon your continued visits to keep our economy alive. If we as locals don’t strike out, speak up and protest what’s happening to Sin City tourists when they open up their wallets, then ours will soon be empty, too.
3 thoughts on “The Sad, Sad State of Primm Valley Resorts and Fashion Outlet”
Would not be the first or the last time misguided security and/or surveillance struck at the wrong target. Millions of dollars are lost by casino due to procedure violations, employee theft, and actual criminals yet casinos spend much of their security dept’s time looking for people taking tourist photos with their phones or evaluating customers for any hint of gambling skill. Worry about the real threats and let players play and let tourists snap photographic mementos of their trip
I’ve been driving to Vegas and back from LA for years and I’ve never understood the appeal of stopping at Primm. It’s so close to Vegas, and aside from everything you mentioned, the gas there is way too expensive, often more than a dollar more than in Vegas, and the fast food shops also have highly inflated prices. Don’t expect that extra revenue to be spend on customer service training though, they are staffed by some of the rudest and most bitter looking people you’ll find. Barstow’s Lenwood Rd. exit is so so much better than Primm. They have an outlet mall too, and better and less expensive motorist services that don’t try to gouge everyone they come across. It’s a shame, because it’s in such a cool location, and the view approaching from the final down grade in California is amazing, especially at night. I’m sure it was a great stop back in the day when the monorail, log ride and roller coaster were working, but now it needs to be majorly renovated or just put out of its misery.
Can I have all of the log ride and or any of the amusement stuff.