Record-holding flair bartender wrote the book on creating fantastic cocktails….
Some people look back on their lives and careers to find themselves saying “Oh, I should have written a book”. Eddie Perales, General Manager of Beverages at Westgate Las Vegas, won’t wait for that moment to come. He’s been creating a photo-journal of professional adventures from the beginning. And he is proud to share it.
Eddie has every reason to be proud. A man of ambition, he has been on his own since fifteen years old. While others at that age might have stumbled into various types of trouble, Perales actively went looking for it….by becoming a member of a hot dog firefighter crew.
It’s interesting that exposure to extreme heat in his early job would give way to a career built largely around ice. While living in the San Francisco Bay area, Perales took a part-time position behind the bar. His mentors inspired him to develop an interest in that field, which grew as he learned the intricacies and art of making the perfect cocktail.
When he moved to the central portion of California, Eddie decided to open up his own business…Bakersfield Bartending Academy. Fueled by the love he developed for beverage creation, Perales instructed his students to train in their field as opposed to practicing for it. He also got plenty of opportunities to use his signature line “Shake it HARD and shake it with a SMILE!”.
Eddie’s passion for mixology instruction came from a personal philosophy. “There is a world of life to give back by educating” he said to me with a big grin. “I believe you can teach while remaining grateful and humble”. That approach proved very successful, as Bakersfield Bartending Academy was awarded “Most Outstanding Small Business in California” for 1998.
At the same time, this dynamic man of boundless energy was simultaneously running a catering business. Those two careers, sharing the same space in Eddie’s mind, seemed to bounce off one another. He found himself experimenting with fruits, herbs, cooking pans, ice and flames to create unique beverages…from his own kitchen.
Delving into that world of molecular mixology meant using science to alter the intensity and balance of flavors, suspending liquids of various viscosity and playing with the chemical interaction of ingredients. “It’s trial and error….doing things you’ve never done before. How do you know what will happen unless you try it?”.
Eddie’s dazzle behind the bar took on an entirely new dimension when he entered the world of flair bartending. That entertaining style of making cocktails (for those of you who’ve never seen the film COCKTAIL) involves juggling and theatrical use of liquor bottles, shakers and bar tools.
One of the pioneers in “flairtending”, Eddie racked up numerous awards and accolades via competitions throughout the world. He also held a record in Guinness Book of World Records for “Most Cocktails Mixed In One Hour”, an honor he maintained until 8 years ago.
Eventually Eddie’s various talents caught the attention of the regime at Rio Las Vegas. The team there recruited him to come to Las Vegas and become their Beverage Trainer and a newly-created title of “Flair Manager”.
During his time at the Rio, “flairtending” became extremely popular there. You could find it on the casino floor, iBar Ultra Lounge, the nightclubs and even poolside. Rio often held Flair Bartending Championships on the property, too.
You can still see Eddie’s influence at both Voodoo Nightclub and the floor-level Masquerade Village casino bar. While telling me about his stint at the Rio, Eddie opened his book to a design concept he created for the hotel that is still in use:
I was fascinated about the efficiency of drive-through fast food restaurants. You place your order in one place, pay for it at the next, and your order is waiting for you at the end. It’s so efficient and made total sense…so why not integrate that idea for cocktail servers and bartenders to get your drinks to you faster?
Along with changing the overall way that drinks were prepared and delivered, Perales held numerous classes for the staff, sharing his knowledge and inspiring his students to think outside of the box. Simultaneously, he was looking for bigger, bolder boxes for his own future concepts.
One of those boxes turned out to be an icebox…sort of. Eddie’s catering enterprise frequently made use of his own ice sculptures. Eye-catching crystalline displays became a natural evolution of his desire for theatrical and awe-inspiring presentations for his cocktails, too.
Making a name for one’s self in a city focused around beverage presentation would be a challenge for any expert in beverage creation. But very few mixologists have gone so far as to participate in a global-scale beverage competition in New Zealand involving bungee-jumping, speed boats and helicopters. Yes, really.
As his profile rose, so did the offers and responsibilities. Eddie found himself as a “Tequila Ambassador” for Tres Generaciones, “Assistant Beverage Director” for all of Caesars properties and eventually as “Director of Foundation Room Las Vegas” for Mandalay Bay’s House of Blues.
That photo-journal of Eddie’s was getting pretty filled by this time. Journalists were clamoring for profiles of his adventures…and secrets to his unique concoctions. Vegas Player Magazine, Scott Roeben (of VitalVegas.com), Las Vegas Weekly, Las Vegas Sun, Review-Journal, Hotel F & B and a host of others helped to add pages to the Eddie Perales scrapbook.
When David Siegel‘s corporation took ownership of the Westgate Las Vegas, they began gathering the best and brightest Vegas talent for their food and beverage operations. From Sid’s Cafe‘s Chef Bruno Morabito (of Giada’s fame) to Edge Steakhouse Executive Chef Steve Young (you’ll meet him in an upcoming piece), the team grew more impressive with each addition.
Eddie was the perfect person to spearhead Westgate‘s new beverage offerings. His unique style, daring “why not?” creativity and contemporary flair perfectly aligned with the resort’s plan to bring the former Las Vegas Hilton into 21st-century relevance. The wide array of restaurants launched in the ensuing months gave him plenty of room to spread his wings and add color and flair to the off-Strip destination’s beverage menu.
My first formal taste of Eddie’s work came from a visit to Fresco Italiano, the excellent Italian restaurant whose review happened to be my first column when launching Vegas Unfiltered last June. There my guest and I enjoyed the most colorful and delicious red and white sangria. As is Eddie’s style, they were brimming with fresh fruits and lots of pizzazz:
I then sampled some of his creations for Bar Sake, a new hidden gem within the Benihana Village (you can read my full review here). There my group enjoyed unique drinks like the Jaded Midori (Midori Melon Liqueur, Tyku Cucumber Sake and lemon juice) and the Ginger Kamikaze with Tykusoju, Tyku Cucumber Sake, Domaine de Canton, lime and simple syrup.
We also indulged in a Paris To Tokyo (ST-GERMAIN elderflower liqueur, Tyku Cucumber Sake and Mionetto Prosecco) and a Strawberry Coconut Mojito created with Tyku cucumber and coconut sakes, Southern Supreme Mojito Lime and Sweet & Sour.
Last April I attended a post-show party at Westgate to honor the amazing Prince (at the time, the Purple Reign tribute show that was packing them in at the resort’s International Theater). Servers were passing around trays filled with the “Purple Cocktail” which was created to honor the Minneapolis funkmeister. They were kind enough to share the recipe:
The Purple Cocktail:
Blueberry puree – 1 oz.
Mint – 4-6 leaves
Lime fresh – 1/2 fresh squeeze
Sweet and sour -1 oz.
OJ – 1 oz.
Vodka citrus 1 1/2 oz.
Float – Champagne
Garnish – mint and blueberryBuild in a glass shaker. Add in all ingredients, then ice and shake. Strain over fresh ice, top with champagne and garnish…
As part of the top-to-bottom renovation of the property, the casino’s front-and-center bar received a dramatic and bold overhaul. Now dubbed the International Bar, this sleek 24/7 hangout features comfy seating, live musical acts and continuously-changing lighting effects.
Naturally, Eddie had to come up with a beverage menu to compliment the new bar/lounge area. He did so both literally and figuratively…by designing a list of signature cocktails etched onto an electronically-enhanced acrylic menu that changes colors…just like the bar decor itself.
Someday when he has added his contributions at Westgate Las Vegas to the pages of his memory book, Eddie may consider publishing his own original volume. In it, he’d like to explore the diversity of the cocktail world and chronicle its evolution. He’s even chosen a title for it – “Passion From Spice”.
If Eddie Perales’s epicurean treatise on cocktails manages to be thorough as I expect, then he’d better commit at least a few chapters to focus on himself. And there would still be plenty of room for a sequel.
Photos: Sammasseur, Eddie Perales via LinkedIn, Scott Roeben via YouTube, Westgate Las Vegas
VEGAS UNFILTERED BLOG by Sam Novak 