‘Scare at Town Square’ is Halloween Fun With A Twist


Two-level seasonal attraction remembers that adults love Halloween, too…

It’s Halloween, everyone’s entitled to one good scare.” – Sheriff Leigh Bracket, John Carpenter’s HALLOWEEN (1978)

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We’ve made it to the first week of October, when awesome Halloween attractions pop up all over the city. From Mandalay Bay‘s Hallow Reef and Freakling Brothers to HallOVeen at Opportunity Village, there are fun events for every family member. Adults get their share, too, by way of Fetish and Fantasy Ball at Hard Rock Hotel and various costume-contest nights at Strip nightclubs.

Alas, there is very little, if anything, that brings both of these things together into one place…until now. Scare at Town Square is an innovative and elaborate two-story concept at Town Square near McCarran Airport that’s a ground-level all-ages thriller and full-on nightclub madness on level two. Something tells me that this is where you’ll find me several times the season….because, you know, it’s freaking HALLOWEEN!

Scare at Town Square follows a tried-and-true tradition of seasonal pop-ups like Spirit Halloween and Halloween City. Utilizing empty retail spots, they breathe new life into venues that have been ghoulishly abandoned, dusting away most of the cobwebs but perhaps leaving a few spiders intentionally around…

In the case of SCARE, we’re talking about moving into the massive former NECHE Restaurant/Ultra Lounge which has been transformed into “Stage Fright” live entertainment zone, “Zoe Escape Room” and an array of “Selfie Sets.” Drink service and amazing signature cocktails are provided by Born and Raised, the official bar of the Golden Knights.

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The main level, once home to Killer Shrimp, is where you’ll find a free family-friendly pumpkin patch, Haunted Maze, Phobia Rooms and a hidden speakeasy. The entire experience encompasses 15,000 square feet of chills, thrills and fun. Yes, this is a pretty big undertaking. And it’s all done on a Hollywood-sized scale with amazing effects, costumes, actors and props. From alien autopsies to a room filled with towering clowns and a 12-foot walking jack-o-lantern, your mind will surely be blown.

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                               Mark Trevino, Bonnie Pascua and John Good (l to r)…

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                       Andrea Dupper (Sales and Marketing) and a sinister Joker…

The concept of Scare at Town Square comes from the creative geniuses at Experience Productions, a local production/management/marketing firm. John Good, Bonnie Pascua and Mark Trevino are behind a wide variety of interactive experiences, production shows, exhibitions and festivals. They’ve brought in my super-ambitious colleague (and animal-rescue activist) Andrea Dupper, who heads up SCARE‘s marketing and sales. Together they’ve delivered what should be the surprise hit of the season.

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                                Fantasy film director Joe Lujan faces his clown phobia…

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                     Heartthrob Mark Justice and “Cole” of Heartbreak Hotel in Concert…

Andrea game me a personal tour this week during a sneak peek that was attending by a wide variety of celebrities, actors, horror/fantasy film director Joe Lujan (the Immortal Wars series). Lujan was accompanied by cast members including mega-hunk model/action star Mark Justice and lovely actress/talk show host Corey Taylor.

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                                                  Myself with Ricardo Laguna…

Heartbreak Hotel in Concert’s Cole accompanied his daughter to the festivities and joined Justice for a selfie in front of the giant Jack-O-Lantern. BMX pro, philanthropist, model and all-around good guy Ricardo Laguna came by to check out the thrills. Rumor has it that Jason Egan of Saw Escape Room and the legendary Fright Dome at Circus Circus made an appearance as well.

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       John Di Domenico, Andrea, Michele Rothstein, Ricardo Laguna and Amber Ramsay

No opening would be complete without an appearance by two of the brightest smiles in the city. Award-winning Trump impersonator John Di Domenico enjoyed some fun photo ops with companion Michele Rothstein, whose Balloons With A Twist can be seen at the biggest and most spectacular events in Las Vegas. They and others enjoyed sleight-of-hand by funnyman magician Michael Mayfield.

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                             Brittni makes the best “Witches Brew” in the city…

Throughout SCARE‘s 40 days and nights of…er….scares, there should be plenty of opportunities to see celebrities. Fridays will play host to “FANTASY FRIDAYS”, at 21+ costume party beginning at 10pm. It’s one of various add-on experiences you can enjoy. Rates vary based on weekday/weekend and escape room adventures require advanced reservation.

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The attraction runs through November 10th. You can get all the details including hours and pricing by visiting ScareVegas.com. Die-hard Halloween enthusiasts will appreciate the VIP unlimited passes which deliver the entire season’s excitement for only $125.00. Buy online and save 20% by using code “1ST2SCARE”.

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            Nobody does Halloween like the folks of Las Vegas…even after they’ve passed…

Photos: Sam Novak, Mark Justice, Ira Kuzma, John Good, Andrea Dupper, Michele Rothstein, Ricardo Laguna, Scare at Town Square

 

 

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SAW Escape Experience Takes to the Strip via FLO Advertising’s Mobile Digital Billboard Trucks


World-famous Egan Productions teams up with the latest high-tech advertising firm to deliver the deep cuts of Lionsgate’s slasher movie series…

Mobile advertising is a rich part of American culture. From Depression-era sandwich boards to Goodyear Blimps hovering over stadiums, advertising has always been most effective when it’s on the move.

Las Vegas has its own popular collection of mobile billboards and taxi toppers. They keep visitors up to date on the hottest shows, best restaurants and newest headliners on the Strip.

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New Vegas-based FLO Advertising is the latest such venture. FLO Advertising features high-tech digital mobile billboards mounted to a fleet of sleek black trucks. Gliding up and down the Strip with the brightest eye-catching electronic signs, FLO Advertising estimates that they reach up to four million potential customers each month.

FLO’s mobile digital billboards are 23% larger than the conventional mobile digital billboards you’ve been seeing on the Strip. Their electronic signage is staggering 10,000 NITS brightness which is 25% brighter than the competition. Their state of the art technology is instantly update-able and flexible, allowing for unlimited creativity and immediate response to marketing demands.

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It’s no surprise, then, that innovative Egan Productions , a full-service production company also based in Vegas, has partnered with FLO Advertising to promote their new Official SAW Escape Experience. Inspired by the long-running series of Lionsgate hit films, SAW Escape Experience brings your biggest horror-film fears to life.

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Now open at 2121 Industrial Road, just behind the Stratosphere and a bone’s throw from the world famous Golden Steer Steakhouse, SAW Escape delivers a full-building multi-room experience that is entirely immersive and absolutely terrifying.

As the unwitting player in Jigsaw’s twisted games, you’ll need to rely on wits and reflexes to survive a harrowing tour of Egan & Co. Meat Packing Plant. That’s where things will undoubtedly take a sinister turn for you and your friends.

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Since their inception, escape rooms have quickly overtaken murder-mystery dinner theater as the hottest interactive thrill. Egan Productions ramps up the octane by building theirs around a familiar and frightening villain.

“Jigsaw”, the vengeful mastermind behind SAW’s traps and pratfalls, has sliced and diced his way through eight successful films. The latest was released just last Halloween to over 100 million dollars at the box office.

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             Jason Egan (far right) is embraced by the world of horror films…

SAW Escape benefits by having the best creators at the helm. Egan Productions is the firm behind Fright Dome, the infamous Halloween attraction held each year at Circus Circus. Company creator Jason Egan knows his way around the world of horror. He’s served as Executive Producer on cult horror films like Bloodsucking Bastards and The Neighbor (with Vegas favorite Bill Engvall). He even partnered with legendary director George Romero for a Night of the Living Dead-themed house.

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                                      Egan on the set of The Neighbor

Jason’s Fright Dome attractions featuring the SAW franchise have been standouts in recent years. So when he decided to launch a permanent escape experience in Las Vegas, it seemed natural to integrate the twisted puzzles and traps of Jigsaw’s sinister universe. And Egan’s successful past collaborations with Lionsgate Studio enabled them to entrust their signature character to his team.

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               Jason Egan and actor Tobin Bell, the iconic “Jigsaw” himself…

With the Official SAW Escape Experience now welcoming victims visitors, the creative team has entrusted their mobile marketing plans to FLO Advertising. Research shows that 73% of Vegas visitors have seen mobile billboards. Of them, 53% say they remember specific ads that they’ve noticed.

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If something like a traditional billboard can garner that much attention, imagine the number of impressions that an enormous mobile LED-style ad can achieve with 17,000 tourists walking the Strip every hour.

A large number of visitors wait until they get to Vegas to arrange their entertainment and dining plans. Strip-level mobile advertising is a great way to make arriving tourists aware of what’s new and exciting in Sin City.

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With the partnership of FLO Advertising and The Official SAW Escape Experience taking to the streets, you can believe that horror fans will be lining up to take their crack at the challenges of Jigsaw. “Do You Want To Play A Game?”

SAW ESCAPE EXPERIENCE operates Sunday, Wednesday and Thursday from 6pm to 11pm, Fridays and Saturdays from 5pm until midnight. Click here to purchase tickets. Information about FLO Advertising Mobile Digital Billboards is available on their website. Click here to learn more or request a quote. 

Photos: FLO Advertising, SAW Escape Experience, Jason Egan via Facebook