Hamburger Mary’s FINALLY Unleashes The Beef


Unique food and entertainment destination’s long-delayed debut is here…

It’s been more than a year since Hamburger Mary’s Las Vegas missed its projected opening date. There have actually been more delays and postponements than a Mariah Carey or Madonna concert. Some social-media skeptics have questioned whether the fun, quirky venue will EVER actually open.

But I’ve just returned from the official first hour of business and can say without a doubt: Hamburger Mary’s is going to be fabulous!

Hamburger Mary's Las Vegas

                       My original announcement as it appeared last summer…

No doubt you’ve seen my original piece that announced Mary’s return to the scene. It’s been one of my most heavily-read, suggesting that the Vegas community is really behind the venture.

Hamburger Mary's Las Vegas

So despite the low-key and quiet opening today (to allow for server training and fine-tuning operations), eager diners were lined up well before the doors unlocked. They were braving the heat for a first taste of Mary’s meat.

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Hamburger Mary's Las Vegas

Amid opening jitters and lots of excitement, partners Luigi Placencia and James Healey and General Manager Eleneki “Ernie” Yuen welcomed their first guests to the bright and campy restaurant and cabaret.

Hamburger Mary's Las Vegas

Hamburger Mary's Las Vegas

With everything that I saw today, Hamburger Mary's Las Vegas should be a big hit with the local community. It remains to be seen if the lucrative tourist trade can be made aware of its existence, but plans are in the works to draw fun-seekers from the Strip as well.

The large space at 1700 E. Flamingo Road is a true gem with ample free parking. Two dining rooms, two bars and two stages will allow for multi-purpose entertainment. An outdoor patio will be completed soon, adding to the mix.

Hamburger Mary's Las Vegas

Hamburger Mary's Las Vegas

Hamburger Mary's Las Vegas

Club Mary’s will take over one section of the venue on weekend nights beginning at 11pm. Food service is available from opening til 11pm on weekdays and until 4am for those party nights of Friday and Saturday.

 

A limited menu is in effect for the soft opening, which should run until the first week of September. Then comes the Grand Opening gala with everything Hamburger Mary’s is known for. Prepare yourself for outrageous drag shows, sexy male dancers…and perhaps a certain gathering of hunks that I’ve been working on for awhile.

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Hamburger Mary's Las Vegas

                Yes, your bill will come to you in a high heel shoe…

Hamburger Mary's Las Vegas

Hamburger Mary's Las Vegas

Hamburger Mary's Las Vegas

         Gender-neutral restrooms – Mary’s progressive all-welcome philosophy…

As Ernie Yuen posted on Facebook today, the challenges to plan out Mary’s return to the city will be worth it in the long run:

It’s been 17 months since Luigi Placencia and I met. I was doing a in-house call for our Las Vegas PRIDE Magazine. Lou wanted to be an advertising partner with Las Vegas PRIDE to promote his nightclub (FLAIR). We were sitting in this empty space, a very large room with 3 walls and a bar connected to a room that looked like a kitchen.

Luigi Placencia and I clicked, both of us with potty mouths and crazy personalities. We instantly became friends. This all started with one question an honest answer and a promise.

The Question- What are you going to do with this amazing space?

The Answer- I wanted to build a home for our Las Vegas LGBT Community

The Promise- If you build a Hamburger Mary’s I promise to come and work for you and be your GM.

Today- excited, happy, nervous- we open our doors at 11:00am- It’s finally here. Let the fun begin!

Hamburger Mary's Las Vegas

             Myself with partners James Healey (left) and Luigi Placencia…

Hamburger Mary's Las Vegas

   With FLO Advertising’s Mike Foland aka “Money Mike” of Men of the Strip…

Based on what I saw today, Hamburger Mary’s Las Vegas should be a big hit with the local community. It remains to be seen if the lucrative tourist trade can be made aware of its existence. No doubt plans are in the works to draw fun-seekers from the Strip as well.

Good luck to everyone and I’ll be seeing you. A lot.

Hamburger Mary’s is located at 1700 East Flamingo Road. Hours are from 11am to 11pm weekdays, Friday and Saturday until 4am.

Photos: Sammasseur, David Vincent via Facebook

 

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Shark Sightings Stun Tourists On Las Vegas Boulevard


Palms’ reinvention lights up Strip via Flo Advertising mobile LED billboards…

When you visit the city as often as I do, you tend to become…shall we say…jaded by most of the sights and sounds around you. You can only gawk at the Bellagio fountains, the Luxor pyramid or New York NY‘s twisting Big Apple Roller Coaster so many times before you start to walk right by with perhaps a casual glance.

So whenever something new and exciting catches my gaze, it’s a memorable Sin City experience. That’s what happened last month when heading over to Planet Hollywood Casino after taking in the Bellagio Conservatory and Botanical Garden‘s spring display (always pretty…and pretty much the same as the last time).

FLO Advertising Palms Casino

While approaching the crosswalk between Cosmopolitan and Miracle Mile Shops, I was stunned by what appeared to be a giant set of teeth about to devour a man’s hand. Cue the theme from “JAWS”.

It took a moment to absorb what I was seeing…then realize that I was witnessing FLO Advertising in action. You may have caught my previous piece on FLO and how their mobile digital billboards were drawing the morbidly-curious and adventurous types to the Official SAW Escape Room Experience.

FLO Advertising SAW Escape Experience

Taking in the stunned reactions from pedestrians at the busy intersection of four major hotels was, I’ve gotta say, pretty gratifying. It’s one thing to write about a cool concept but something altogether visceral to witness it in action.

That’s what makes FLO’s approach so effective…and why Stations Casinos has entrusted FLO Advertising to publicize their reinvention of Palms Casino. Here are the specs:

FLO’s mobile digital billboards are 23% larger than the conventional mobile digital billboards you’ve been seeing on the Strip. Their electronic signage is staggering 10,000 NITS brightness which is 25% brighter than the competition. Their state of the art technology is instantly update-able and flexible, allowing for unlimited creativity and immediate response to marketing demands.

FLO Advertising Palms Casino

At this point you’ve gotta be wondering what any of this has to do with sharks. Well, the predator in question is the main attraction at a new Palms lounge called Unknown Bar. Right in the heart of the casino’s reimagined gaming floor, Unknown Bar‘s unusual shark sculpture is called The Unknown (Explored, Explained, Exploded).

This eighteen-year-old work has never been publicly exhibited before, but now it’s the centerpiece of creator Damien Hirst‘s outlandish lounge concept. Yes, the British artist who made the sculpture from a real tiger shark (and lots of formaldehyde) also designed the bar space as well.

FLO Advertising Palms Casino

Hirst has been known to raise eyebrows (and ruffle the feathers of animal-rights advocates) with his use of real creatures as art. But stirring up controversy is intentional in the new Palms ‘tude. Check it out:

This daring video reflects that gutsy approach. It depicts vandalism and arson of the Palms as a reason to celebrate. Not the kind of advertising campaign you’d typically expect to see in today’s turbulent society. But hey, points for originality!

As cool and eye-catching as the video is, it’s one thing to view it on your smartphone or PC and something far different to catch it super-lifesize and super-bright while walking the heart of the Strip. Take my word for it…FLO technology is stunning with the naked eye.

The “From Dust To Gold” renovation is covering just about every nook and cranny of Palms. Top-floor funspots like Apex Social Club and The View will compete for your attention with ground-level Rojo Lounge and 24-hour Tonic.

FLO Advertising Palms Casino

On the dining front, beloved Cafe 6 at Palms Place has given way to Laguna Pool House and Kitchen, expanding the venue beyond gourmet burgers to full breakfast, lunch, and dinner. The poolside location is gorgeous and tempting, but keep your shirt on…the elevated menu makes it clear that this isn’t a swimsuit-appropriate eatery.

Both the buffet and 24-hour diner have been given top to bottom renovations and new names, too. Out with the world’s largest Hooters, in with Scotch 80 Prime, a fine-dining destination with a focus on rare whiskeys from Scotland.

FLO Advertising Palms Casino

Along with new dining and entertainment outlets, the common areas, guestrooms, infamous Sky Villas and even the parking garages are getting major overhauls. It’s all in an effort to bring Cosmopolitan-style coolness to the off-Strip legend while offering Stations-style value to tourists and locals alike.

FLO Advertising Palms Casino

With all of this newness in the works, it doesn’t surprise me in the slightest that Palms Casino Resort has teamed up with FLO Advertising to spread the word. Boasting the biggest and brightest mobile billboards in the city, FLO assures that visitors will take notice.

FLO Advertising Palms Casino

So the next time you’re fishing for a little off-Strip excitement, hop on a bus, taxi or LYFT to check out the changes at Palms. And keep your eyes open for that shark. But don’t worry about getting chomped…he’s only going with the FLO.

FLO Advertising Palms Casino

Information about FLO Advertising Mobile Digital Billboards is available on their website. Click here to learn more or request a quote. 

Photos: Sammasseur, Palms Casino Resort via Facebook   

Videos: Palms Casino Resort, FLO Advertising

 

SAW Escape Experience Takes to the Strip via FLO Advertising’s Mobile Digital Billboard Trucks


World-famous Egan Productions teams up with the latest high-tech advertising firm to deliver the deep cuts of Lionsgate’s slasher movie series…

Mobile advertising is a rich part of American culture. From Depression-era sandwich boards to Goodyear Blimps hovering over stadiums, advertising has always been most effective when it’s on the move.

Las Vegas has its own popular collection of mobile billboards and taxi toppers. They keep visitors up to date on the hottest shows, best restaurants and newest headliners on the Strip.

FLO Advertising SAW Escape Experience

New Vegas-based FLO Advertising is the latest such venture. FLO Advertising features high-tech digital mobile billboards mounted to a fleet of sleek black trucks. Gliding up and down the Strip with the brightest eye-catching electronic signs, FLO Advertising estimates that they reach up to four million potential customers each month.

FLO’s mobile digital billboards are 23% larger than the conventional mobile digital billboards you’ve been seeing on the Strip. Their electronic signage is staggering 10,000 NITS brightness which is 25% brighter than the competition. Their state of the art technology is instantly update-able and flexible, allowing for unlimited creativity and immediate response to marketing demands.

FLO Advertising SAW Escape Experience

It’s no surprise, then, that innovative Egan Productions , a full-service production company also based in Vegas, has partnered with FLO Advertising to promote their new Official SAW Escape Experience. Inspired by the long-running series of Lionsgate hit films, SAW Escape Experience brings your biggest horror-film fears to life.

FLO Advertising SAW Escape Experience

Now open at 2121 Industrial Road, just behind the Stratosphere and a bone’s throw from the world famous Golden Steer Steakhouse, SAW Escape delivers a full-building multi-room experience that is entirely immersive and absolutely terrifying.

As the unwitting player in Jigsaw’s twisted games, you’ll need to rely on wits and reflexes to survive a harrowing tour of Egan & Co. Meat Packing Plant. That’s where things will undoubtedly take a sinister turn for you and your friends.

FLO Advertising SAW Escape Experience

Since their inception, escape rooms have quickly overtaken murder-mystery dinner theater as the hottest interactive thrill. Egan Productions ramps up the octane by building theirs around a familiar and frightening villain.

“Jigsaw”, the vengeful mastermind behind SAW’s traps and pratfalls, has sliced and diced his way through eight successful films. The latest was released just last Halloween to over 100 million dollars at the box office.

FLO Advertising SAW Escape Experience

             Jason Egan (far right) is embraced by the world of horror films…

SAW Escape benefits by having the best creators at the helm. Egan Productions is the firm behind Fright Dome, the infamous Halloween attraction held each year at Circus Circus. Company creator Jason Egan knows his way around the world of horror. He’s served as Executive Producer on cult horror films like Bloodsucking Bastards and The Neighbor (with Vegas favorite Bill Engvall). He even partnered with legendary director George Romero for a Night of the Living Dead-themed house.

FLO Advertising SAW Escape Experience

                                      Egan on the set of The Neighbor

Jason’s Fright Dome attractions featuring the SAW franchise have been standouts in recent years. So when he decided to launch a permanent escape experience in Las Vegas, it seemed natural to integrate the twisted puzzles and traps of Jigsaw’s sinister universe. And Egan’s successful past collaborations with Lionsgate Studio enabled them to entrust their signature character to his team.

FLO Advertising SAW Escape Experience

               Jason Egan and actor Tobin Bell, the iconic “Jigsaw” himself…

With the Official SAW Escape Experience now welcoming victims visitors, the creative team has entrusted their mobile marketing plans to FLO Advertising. Research shows that 73% of Vegas visitors have seen mobile billboards. Of them, 53% say they remember specific ads that they’ve noticed.

FLO Advertising SAW Escape Experience

If something like a traditional billboard can garner that much attention, imagine the number of impressions that an enormous mobile LED-style ad can achieve with 17,000 tourists walking the Strip every hour.

A large number of visitors wait until they get to Vegas to arrange their entertainment and dining plans. Strip-level mobile advertising is a great way to make arriving tourists aware of what’s new and exciting in Sin City.

FLO Advertising SAW Escape Experience

With the partnership of FLO Advertising and The Official SAW Escape Experience taking to the streets, you can believe that horror fans will be lining up to take their crack at the challenges of Jigsaw. “Do You Want To Play A Game?”

SAW ESCAPE EXPERIENCE operates Sunday, Wednesday and Thursday from 6pm to 11pm, Fridays and Saturdays from 5pm until midnight. Click here to purchase tickets. Information about FLO Advertising Mobile Digital Billboards is available on their website. Click here to learn more or request a quote. 

Photos: FLO Advertising, SAW Escape Experience, Jason Egan via Facebook