‘Scare at Town Square’ is Halloween Fun With A Twist


Two-level seasonal attraction remembers that adults love Halloween, too…

It’s Halloween, everyone’s entitled to one good scare.” – Sheriff Leigh Bracket, John Carpenter’s HALLOWEEN (1978)

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We’ve made it to the first week of October, when awesome Halloween attractions pop up all over the city. From Mandalay Bay‘s Hallow Reef and Freakling Brothers to HallOVeen at Opportunity Village, there are fun events for every family member. Adults get their share, too, by way of Fetish and Fantasy Ball at Hard Rock Hotel and various costume-contest nights at Strip nightclubs.

Alas, there is very little, if anything, that brings both of these things together into one place…until now. Scare at Town Square is an innovative and elaborate two-story concept at Town Square near McCarran Airport that’s a ground-level all-ages thriller and full-on nightclub madness on level two. Something tells me that this is where you’ll find me several times the season….because, you know, it’s freaking HALLOWEEN!

Scare at Town Square follows a tried-and-true tradition of seasonal pop-ups like Spirit Halloween and Halloween City. Utilizing empty retail spots, they breathe new life into venues that have been ghoulishly abandoned, dusting away most of the cobwebs but perhaps leaving a few spiders intentionally around…

In the case of SCARE, we’re talking about moving into the massive former NECHE Restaurant/Ultra Lounge which has been transformed into “Stage Fright” live entertainment zone, “Zoe Escape Room” and an array of “Selfie Sets.” Drink service and amazing signature cocktails are provided by Born and Raised, the official bar of the Golden Knights.

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The main level, once home to Killer Shrimp, is where you’ll find a free family-friendly pumpkin patch, Haunted Maze, Phobia Rooms and a hidden speakeasy. The entire experience encompasses 15,000 square feet of chills, thrills and fun. Yes, this is a pretty big undertaking. And it’s all done on a Hollywood-sized scale with amazing effects, costumes, actors and props. From alien autopsies to a room filled with towering clowns and a 12-foot walking jack-o-lantern, your mind will surely be blown.

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                               Mark Trevino, Bonnie Pascua and John Good (l to r)…

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                       Andrea Dupper (Sales and Marketing) and a sinister Joker…

The concept of Scare at Town Square comes from the creative geniuses at Experience Productions, a local production/management/marketing firm. John Good, Bonnie Pascua and Mark Trevino are behind a wide variety of interactive experiences, production shows, exhibitions and festivals. They’ve brought in my super-ambitious colleague (and animal-rescue activist) Andrea Dupper, who heads up SCARE‘s marketing and sales. Together they’ve delivered what should be the surprise hit of the season.

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                                Fantasy film director Joe Lujan faces his clown phobia…

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                     Heartthrob Mark Justice and “Cole” of Heartbreak Hotel in Concert…

Andrea game me a personal tour this week during a sneak peek that was attending by a wide variety of celebrities, actors, horror/fantasy film director Joe Lujan (the Immortal Wars series). Lujan was accompanied by cast members including mega-hunk model/action star Mark Justice and lovely actress/talk show host Corey Taylor.

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                                                  Myself with Ricardo Laguna…

Heartbreak Hotel in Concert’s Cole accompanied his daughter to the festivities and joined Justice for a selfie in front of the giant Jack-O-Lantern. BMX pro, philanthropist, model and all-around good guy Ricardo Laguna came by to check out the thrills. Rumor has it that Jason Egan of Saw Escape Room and the legendary Fright Dome at Circus Circus made an appearance as well.

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       John Di Domenico, Andrea, Michele Rothstein, Ricardo Laguna and Amber Ramsay

No opening would be complete without an appearance by two of the brightest smiles in the city. Award-winning Trump impersonator John Di Domenico enjoyed some fun photo ops with companion Michele Rothstein, whose Balloons With A Twist can be seen at the biggest and most spectacular events in Las Vegas. They and others enjoyed sleight-of-hand by funnyman magician Michael Mayfield.

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                             Brittni makes the best “Witches Brew” in the city…

Throughout SCARE‘s 40 days and nights of…er….scares, there should be plenty of opportunities to see celebrities. Fridays will play host to “FANTASY FRIDAYS”, at 21+ costume party beginning at 10pm. It’s one of various add-on experiences you can enjoy. Rates vary based on weekday/weekend and escape room adventures require advanced reservation.

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The attraction runs through November 10th. You can get all the details including hours and pricing by visiting ScareVegas.com. Die-hard Halloween enthusiasts will appreciate the VIP unlimited passes which deliver the entire season’s excitement for only $125.00. Buy online and save 20% by using code “1ST2SCARE”.

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            Nobody does Halloween like the folks of Las Vegas…even after they’ve passed…

Photos: Sam Novak, Mark Justice, Ira Kuzma, John Good, Andrea Dupper, Michele Rothstein, Ricardo Laguna, Scare at Town Square

 

 

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‘Atomic Saloon Show’ Brings the Wild West to the Venetian


Spiegelworld’s latest in adult variety brings the Wild West to Venetian/Palazzo…

The folks at Spiegelworld are on a roll. With the 8th anniversary of ABSINTHE fresh in our minds and OPIUM continuing to draw new fans, it was only a matter of time before the cutting-edge entertainment company would unleash another outlandish concept. Welcome, ladies and gentlemen, to the Atomic Saloon Show.

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The latest offering from Ross Mollison and his creative team is an all-out effort. Taking over the gorgeous, little-known space once home to controversial ‘The Act’, Atomic Saloon is a fully-realized theatrical concept. The gorgeous multi-level club has been reborn as an immersive old-West saloon/hotel housing multiple bars, intimate private spaces, lush woodwork, period accents…and supposedly a top-floor brothel (more on that in a bit).

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The backstory of ‘Atomic’ is as wacky as it is convoluted. The saloon’s original location in the Nevada desert was lost to nuclear testing decades ago. Proprietor “Boozy Skunkton” (Petra Massey) relocated her bar staff, working girls, entertainers and customers to a new spot inside Venetian’s Grand Canal Shoppes.

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Apparently all of the citizens of Skunton’s former town decided to come along too, including “Reverend Peabody” (Damien Warren-Smith), his nuns, lots of cows and a few tumbleweeds. And it would seem that everyone is caught in some kind of time warp.

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As luck would have it, each of the townsfolk has an amazing and sexually-charged talent…even the Mayor (Pavel Stankevich). His Honor is a wordless heart throb who wanders in and out of the show when not climbing onto a four-post apparatus to display his amazing flexibility and strength. Guitar-strumming “Blue Jackson” (Sex Tips‘ Colin Cahill) has a penchant for breaking into naughty songs between cattle stampedes, showing off a pair of swiveling hips that would make Elvis jealous.

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Good girl “Sweet Cheeks” (Alina Shpynova) longs to be free of Boozy’s gentlemen-callers and run away with the saloon’s French stud “Jean-Louis” (Jérôme Simard). Their amusing attempts to escape Madam Skunton’s brothel form the wraparound plot. In between, guests are entertained by a collection of aerial, acrobatic and dance numbers that are so in-your-face that the front row is cautioned to remain seated.

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Fans of Spiegelworld’s defunct Vegas Nocturne will delight in the return of Peter Harding and Suzanne Cleary, whose unforgettable “Up and Over It” has been transformed into a delightful table-slapping folk dance. Athletic model David Zongoli brings erotic flamboyance to “The Outlaw” in two separate acts, a gravity-defying pole dance and a sensual aerial striptease.

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Efforts by the good Reverend to shut down Boozy’s establishment go predictably awry. So much so that the Sisters fall victim to their urges, unleashing a cavalcade of ping-pong balls into the audience (don’t ask). Rev. Peabody himself weakens under Boozy’s spell, leading to a tawdry dance that had this writer watching from between his fingers.

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No Western tale would be complete without a bar brawl…and ‘Atomic Saloon Show’ unleashes a doozy.

Click HERE to continue reading…

Photos: Sam Novak, Atomic Saloon Show

 

International Hit ‘Blanc de Blanc’ Pops a Cork at Sahara



Sexy new burlesque show forms the cornerstone of re-imagined resort…

UPDATE: Starting October 3rd, all showtimes are moving from 7 pm to 8 pm.

The conversion of legendary Sahara Hotel Casino into SLS Las Vegas wasn’t the success that everyone had hoped for. Nor was it the north-Strip savior that many predicted. But five years of floundering later, Sahara is back with the original name, new owners and lots of improvements. And leading their entertainment line-up is the wonderful Blanc de Blanc.

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Blanc de Blanc is an international hit that evokes the spirit of the finest champagnes. It’s fizzy, titillating, euphoric and oh so sophisticated. Featuring a gorgeous cast of singers, dancers, acrobats and comedians, it’s 75 minutes of fast paced, adults-only fun. The Foundry has been transformed into a lush Parisian cabaret for this production, lending an air of intimacy that few shows of this nature can achieve.

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A two-level main stage is enhanced by three additional platforms, one of which becomes a balloon-filled hot tub as the show progresses. The action is all around you in the multi-level space which offers booths, cocktail tables, bar-side seats and…brace yourself…a Premium Champagne Hot Tub Experience. Yes, you can actually take a dip and sip bubbly with the cast (swimwear is required, so come prepared).

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The show itself is reminiscent of Vegas Nocturne, the fantastic three-chapter Spiegelworld extravaganza that helped launch Cosmopolitan’s Rose.Rabbit.Lie in 2014. Fans of that short-lived production, which was ironically once rumored to resurface here at SLS/Sahara, will recognize cast member Spencer Novich. The rubber-bodied funnyman, who performed a similar role as “Ripley” in Vegas Nocturne, brings his unique onstage talents to Blanc de Blanc and also serves as its comedy director.

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Blanc de Blanc is hosted by elegant, towering and muscular Monsieur Roméo. Clad in a tuxedo, holding his ever-present champagne flute and speaking in velvety French, the former Armani model, photographer and comedian greets guests at their seat before each performance. His sultry charisma sets the perfect tone for an evening of steamy Parisian thrills.

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Monsieur Roméo has worked in the past with entertainers like Lady Gaga, Beyonce and burlesque legend Dita Von Tesse. In a post-show conversation, Roméo told me that he’s been hosting Blanc through multiple tours of Australia, New Zealand and London before bringing it to the lights of Sin City.

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Show director Scott Maidment was also on hand for the evening’s performance. He watched from an upper level booth….

Click HERE to continue reading.

Photos: Sam Novak

 

 

‘Cherry Boom Boom’ Makes Triumphant Vegas Return


Bawdy skin-fest opens at HOOTERS August 15th…..

Thanks to my partner-in-crime at VegasFool.com, I just learned that the uproarious burlesque musical ‘Cherry Boom Boom’ is coming back to Vegas. Its original run at TROPICANA in 2016 was prematurely clipped at the cowboy boots after only a few short weeks. But that was due to plenty of behind-the-scenes drama at the long-troubled Tropicana Showroom and not the fault of the show itself. 

While it’s likely that the smaller showroom and stage at Hooters Hotel Casino will require an overhaul of the production, there’s no question in my mind that the heart of ‘Cherry Boom Boom’ will still beat hard, strong and bright red, So in anticipation of its second helping of sweetness, here’s my review as published during the initial Tropicana run. Get tickets for the Hooters relaunch by visiting Vegas Fool through this LINK. Prices start at only $37 plus taxes/fees. 

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WTF did I just see? I can’t really say for sure, but it was enjoyable to the max. Yes, a T & A girl-power topless revue getting a positive review from a male member of the LGBTQ community. Is that an impressive endorsement? I would have to say “yes.” And you’ll be saying “Oh, yes” if you make it to Tropicana to check out Cherry Boom Boom.

I’m going to be absolutely direct here – Cherry Boom Boom is effing crazy. It makes no real sense, despite offering some semblance of a love-story plot. Does it take place in a brothel? A Coyote Ugly-style roadhouse? Perhaps a surreal make-believe world where men barely exist and gorgeous women dance and get intimate together in various types of fetish gear and hard-rocking costumes? Honestly, I couldn’t tell you…not that it matters.

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The goal of a burlesque show, either traditional or in one of its many recent re-imaginings (like Absinthe), is to stimulate and entertain. The cast of Cherry Boom Boom does so in spades. It’s worth mentioning that the number of performers is surprisingly large for a production of this nature. But since Cherry has avoided the burlesque moniker in favor of “Rock ‘n Roll A Go-Go”, it’s clear that they’re intent on re-writing the rules for Vegas topless revues.

Tropicana‘s main showroom has a wide, deep stage, which CBB (let’s stick to that abbreviation for awhile) utilizes to the max. The lone two-level set is massive, adorned with chains, large video screens, parallel bars…and a stripper pole road sign. Production numbers fill every corner, zipping around to dizzying effect. It’s the antithesis of Jubilee‘s slow-strolling showgirls of Vegas past.

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High above the stage and to the left is a boudoir decorated in vivid pinks. An aerial acrobatic ring descends from the ceiling on occasion, and various props are wheeled out to accommodate specialty acts. They include a mechanical bull and a human-sized bird cage.

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Hosted by the androgynous “P*ssy Control” (perhaps named after the song by Prince, whose catalog gets a visit in the soundtrack), the central romance is basically a flimsy coat-hanger on which to hang libido-stimulating production numbers. It’s played out in a world of rock music, bullwhips, lingerie and cowboy boots.

A pair of small-town innocents (Rock of Ages, cough-cough) take jobs at “Cherry Boom Boom”, the brothel/nightclub/whatever of the title. Their first meeting and subsequent romance are mostly mimed wordlessly while naughty action swirls around them. Naturally, they’re drawn into this fantasy lifestyle and decide to explore their own desires. Eventually, they get back together and things wrap up in a finale reminiscent of Grease.

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If it wasn’t for the charm of the two principals and their amusing explorations of lust, the plotline could easily be eliminated, and CBB would still be a solid, satisfying production. The performers are some of the most physically attractive women on the Strip. There’s also a hard-bodied juggling aerial cowboy tossed in for girls (and gays).

Costuming is top-notch, the choreography is consistently impressive, and some sequences are downright breathtaking….especially one using wheeled mirror panels and another involving cafe chairs.

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Then there’s the soundtrack. Much like Rock of AgesCBB is a jukebox of hits, but this one crosses genres and spans decades of heart-pounding favorites. I had a hard time staying still in my seat. The songbook includes favorites from artists like AC/DC, Joan Jett, Led Zeppelin, Lenny Kravitz, Elvis Presley, Foo Fighters, Melissa Etheridge and Heart. Almost all are the original recordings, mixed and arranged for maximum impact. I noticed only one cover version (“Darling Nikki” by the omnisexual Prince).

Tropicana has had a rough go of it for the last few years, at least with their entertainment offerings. When the rare hit comes along, fate intervenes and things still go awry. Here’s hoping that Cherry Boom Boom is the one that breaks the Tropicana Showroom curse. It truly is a blast…and one that deserves to last.

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‘Cherry Boom Boom’ is scheduled to perform 11pm Thursday through Saturday at Hooters Hotel Casino starting August 15th. Tickets start at $37 plus taxes/fees and can be ordered here

Photos: Sam Novak, Diane L., Cherry Boom Boom

UV Beach Club – A Pool Party with a Purpose


Unique weekly event offers a safe haven for all…

Have you ever seen the ads for Planet Fitness gyms? They boast a “Judgement-Free Zone” to entice members who don’t normally feel confident inside health clubs. Too bad they contradict that very philosophy with a “Lunk Alarm” that shames those getting too intense with their workouts. 

The creators of UV Beach Club promise no such mixed messages. Everyone is welcome to their veritable safe haven under the sun…one that promises frivolity and entertainment, food and drink in a welcoming atmosphere of tolerance and acceptance. Located at the NoMad Pool inside Park MGM Hotel, UV Beach Club is part of JEMAA, winner of Las Vegas Weekly‘s “Best New Pool Party 2019”.

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From the UVBC website:

We are proud to make UVBC a party environment that welcomes people of ALL identities. Our party is a safe space where you can come and let your true colors shine! Come enjoy our specialty cocktails, hand crafted food, music from top DJ’s, and the hottest staff and entertainers providing you with world class service. UVBC – Beyond the rainbow!

Co-creator Garrett Pattiani stresses that UV Beach Club isn’t a copycat of gay-themed pool parties you may have attended in the past. He and partners Andrew Lignelli and Russ White (of QLife Media) have dreamed up a concept that’s as timely as it is unique.

This isn’t a gay pool party. It’s meant to be expansive. LGBTQ+, allies, people of color, feminists, etc. Every week we will partner with nightlife & day-life staff, local show casts, birthdays, and influencers.

The premiere on July 26th will celebrate birthdays of two popular gentlemen – aerialist Brandon Pereyda and photographer Frankie Tabares Sanchez of Piranha Nightclub.

UV Beach Club is held every Friday from 11am to 7pm. Admission is $10 which includes a voucher for one cocktail up to $20 in value. For more information and to purchase advance tickets, visit the UVBC website by clicking HERE

Photos: UV Beach Club

 

 

ICONIC Rips Off The Roof (and lots of shirts) This Weekend


Highly-anticipated nightclub promises a much-needed boost to the Las Vegas LGBTQ party scene….

UPDATE – This nightclub has officially closed as of October 2019

It’s been a long time since Sin City’s had a major new gay nightclub. Aside from a handful of neighborhood-style bars like The Garage and Flex Cocktail Lounge, the only large-scale nightclub for the LGBTQ crowd has been Piranha Nightclub on Paradise Road (near the airport). But all that is about to change this weekend with the arrival of ICONIC Nightclub.

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ICONIC’s location on S. Wynn Road might prove tricky for the tourist trade, but locals will have no problem rediscovering the once-popular SHARE venue. Plenty of money and energy have come together to make ICONIC live up to its name. Owner and former Broadway performer Adam Simmons has gathered quality talent both behind the scenes and out front to make that happen.

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              Adam Simmons is working hard to make ‘Iconic’ a hit gay destination…

Simmons published a casting call earlier this year for “smoking hot, super friendly, and amazingly fun performers”. The club will be entertainment-centric with pop-up shows, themed evenings and a monthly fundraiser. Of course, bottle service and VIP tables are available for groups desiring a more elite evening out.

 

 

 

 

 

 

 

 

One of the more alluring offerings is an upscale Craft Cocktail Bar that invites intimate conversation and a respite from the pulsing energy below. AVANT After-Hours invites you to party until the sun comes up. The club is able to host private events and gatherings, too.

 

 

 

 

 

 

 

 

Locals with Nevada ID are eligible for no-cover entry and several hosts are publishing guest-list access on their social media pages. The club officially opens on Friday July 19th at 9pm.

Iconic Nightclub is located at 4636 S. Wynn Road, close to Orleans Hotel Casino. Hours are Friday through Monday 9pm to 6am. Visit their website for more information or to make table reservations. 

Images and video courtesy of Iconic Nightclub and Adam Simmons social media….

The SAHARA Is Back – But Is It Too Late?


The iconic hotel gets yet another chance after the SLS debacle…

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The Sahara Hotel was one of the first casino resorts I stayed at when the Vegas love affair began. This was back in 2005, just when the landmark property was about to plummet to its lowest depths. Once a legendary destination, Sahara had become a place of despair. That being said, it still had its purpose as a value destination for those on a budget.

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In 2007, Sam Nazarian and Stockbridge Real Estate Group purchased the Sahara…and quickly ran it into the ground. My final stay in the summer of 2009 was so awful that I vowed it would be my last. Exposed electrical wiring, broken lamps, cigarette burns in the carpeting and furniture, golf ball-sized hole in the shower stall, broken bed frame, filthy casino restrooms….well, you get the idea.

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Nazarian locked the Sahara’s doors on May 16th, 2011, taping up a handwritten sign as his final farewell. To those of us who knew what he’d done to the place, this served more as a threat than a beacon of hope:

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When the property’s liquidation sale was announced, I flew in from Oregon to attend. We bargain-hunters and nostalgia-seekers were escorted onto the property in controlled groups, required to listen to a presentation before being unleashed to go exploring. Our guide told us that the hotel would eventually be re-opening under the name “SLS”. The fellow next to me said “S.O.S.? What kind of name is that for a hotel?”. If he only knew how prescient his question was…

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SLS Las Vegas opened three years and three months later. I was one of the first guests to check in on opening day….and just about everything went awry. No elevators in the parking garage, malfunctioning elevators in the hotel towers, being assigned a room that was already occupied, problems with the TV and more. Of course, all of these things were growing pains and could be easily forgiven for a newly-opened establishment.

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What couldn’t be overlooked was that the concept of turning a rundown north-Strip relic into an expensive knockoff of a Los Angeles hit was a fool’s errand. Nazarian and team had entertained the idea that LA residents would come to Vegas to experience what they already had at home. They packed the SLS with not one but SEVEN Hollywood-based Fred Segal shops, taking up every retail outlet within the resort. Within a year, they were all gone.

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Some things vanished even quicker that the Segal stores. An excellent new second-floor buffet was shuttered after only three months. LA-based Griddle Cafe lasted an entire five months before pulling out. Foxtail Nightclub was quickly shut down and LIFE Nightclub was gutted/converted into The Foundation Room (allowing for Foxtail’s pool club to reopen at night).

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The musical chairs within the building were shuffled as frequently as the execs in the boardroom. SLS Las Vegas was, without a doubt, a resounding flop from every perspective. All because it tried to be something it wasn’t and deliver something the city never needed.

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What Sahara really needed was another chance to be the Sahara again. Refreshed, revitalized, reborn as “The New Sahara”, perhaps….but NOT re-branded into an expensive luxury destination built on a rickety old foundation. The little nods to Sahara’s past had been peppered into the SLS decor, but this was essentially lip service to people like me…those who continue to embrace Sin City’s past.

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But the Sahara’s soul had been ripped out along with the theme, camels and that unforgettable neon porte cochere. It was replaced by bare concrete and a nearly-colorless, white/grey/black palette with bare ceilings, exposed duct work and a bar that looked like a boardroom full of monkeys. An artistic representation of reality, perhaps?

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Last week’s announcement that current owners Meruelo Group would be restoring the Sahara name was met with great fanfare (Scott Roeben’s VitalVegas.com readers knew quite awhile ago that this was in the works). It’s the hottest topic on Vegas message boards, Facebook pages and blogs like mine right now, so there’s interest in the old property after all.

Mostly everyone seems to like what’s been happening at the old/new Sahara. Meruelo has re-acquired a tower that had been taken over by W Hotels. They’ve restored full in-house operations and are putting a reported $100 million or more into additional renovations, much of them to address the despised flaws in the SLS room redesigns. Even the Casbar Lounge is back in a modern incarnation!

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             Sahara owner Alex Meruelo and wife Liset and name-reveal gala…

The company’s founder Alex Meruelo had this to say last week about the property’s future:

The SAHARA played an important role in the evolution of the destination. And, we are now responsible for shaping a new narrative. We are writing the next chapter in the city’s evolution, for the love of Vegas.
We are committed to delivering an intimate, unexpected and memorable visit for our guests. We want people who stay with us to say, ‘My God what an experience!’ because experience leads to memories. And, that’s what we want to create, memories and experiences you won’t forget.
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                                               Casbar Lounge then…
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                           …and now…(photo by Scott Roeben, Vital Vegas)
You can watch a video of the announcement by clicking here. The press release went on to say:
Alex Meruelo’s debut comes at a time when there are few sole proprietors left along the Las Vegas Strip. As a life-long entrepreneur with a track record of business success, Meruelo expressed his commitment to continual improvement and investment in SAHARA Las Vegas ensuring the resort remains both timeless yet modern so that guests will want to return time and time again.

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So yes, there’s plenty to be excited about The Sahara’s return. All signs point towards things being done correctly this time. But is it too late to matter? That depends on the final product and where it fits into the 2019 market.

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    World Tower room at SLS. Super-boring, oddly arranged, claustrophobic…

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                               New color scheme on current Story Tower room…

I have no problem in admitting that, just because of the name, I’m much more inclined to book or recommend a hotel called “Sahara” than “SLS”. After all, there is a major road and several current businesses in the area that are named after it. Sahara IS Vegas…it evokes the desert, a rich history and promises of an experience that “SLS” (that nonsensical clump of letters) never could.

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Many of us have complained about the removal of themes from Strip resorts. Then we lost our cool when office-bland City Center bleached out any hope of their restoration in the future. So if Sahara dares to restore its past Moroccan motif, even just a little, we owe it to Meruelo Group to support their audacity and daring.

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It’s reassuring to know that the new owners have already done a great job of returning Reno’s Grand Sierra Resort to relevancy. They’ve wisely appealed to a variety of guests from the frugal to the elite, managing to modernize that hotel/casino while acknowledging its rich 41-year history. That’s exactly what The Sahara needed to do all along.

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There are plenty of reasons to give the new Sahara a try. Resorts World and The Strat are drawing much-needed attention to those few blocks of the Strip. Sahara has its own monorail station, tying with Westgate for the most accessible of any stop on the line. Vital Vegas broke the news that foodie-favorite Bazaar Meats will remain and get expanded. He also reported they’re gaining an established resident production (the nauseating-yet-inexplicably-popular Magic Mike Live) that is sure to draw traffic back into the resort.

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So let’s hope that Meruelo Group continues their current audacious path for The Sahara. They’ve been running reduced booking rates, “No Resort Fee” and “Half-off Resort Fee” specials since taking over, have maintained free parking, attracted a variety of hip comedians and made the casino layout more appealing.

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With the right mixture of value, service and dining/entertainment/gaming offerings, The Sahara could become a standout destination that the current Las Vegas is sorely lacking…a fun affordable Sin City resort worth returning to over and over.

Photo By Denise Truscello

Sahara fans are invited to witness its rebirth and transformation via a newly-launched website. Follow the excitement and sign up for updates by clicking here

Photos: Sam Novak, Greg C., SLS/Sahara, Vital Vegas, KVVU-TV, Pinterest, The Publicity Lab, Denise Truscello