The World’s Most Unique Movie Theater Reveals Expansion Plans in Las Vegas

….and you can make it possible through a perks-packed campaign…

If you only visit Las Vegas from time to time, you might be surprised to learn that Sin City has a lot in common with Hollywood. Not only have dozens of blockbuster movies and televisions shows been filmed here, but there is a vibrant community of filmmakers and actors. Production studios benefit from our gorgeous cinematic locations, wealth of acting talent and the tech industries that call our valley “home”.

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In addition, movie-going itself is a staple activity of our residents and visitors. Nearly every off-Strip hotel casino has a multiplex theater off the gambling floor. Our six-screen drive-in was one of only a few in the nation that were able to operate throughout last year’s closures. And during any normal year, Las Vegas attracts thousands of fans, celebrities and Hollywood heavy-hitters for conventions like Star Trek, Days of the Dead and CinemaCon (formerly known as ShoWest). 

The most recent only-in-Vegas experience came when The 35 Cinema opened this February in downtown Las Vegas. I told you all about the super-cool retro cinema here, and profiled its owner/creator John Lohmann in this piece. The response to his venture was so overwhelming that Mr. Lohmann decided to expand it into a three-screen multi-plex, keeping the concept intact while adding even more unique elements. 

The new location for The 35 Cinema wil be the sprawling, history-rich Commercial Center District World Village (or Commercial Center for short). It’s just a stone’s throw from Sahara Hotel and Westgate Las Vegas on East Sahara Avenue. Regular readers will recognize Commercial Center as the trendy location for businesses like a reborn Vickie’s Diner, ever-popular Lotus of Siam, The Vegas Room, The Nevada Room, Cineloggia Movie Artifact Museum, Hellbound Horror Collectibles and the wonderful Sci Fi Center of Las Vegas

981163_10153415767087452_6134307817601718767_oRelocating to Commercial Center is a no-brainer for The 35 Cinema. As a hotbed for fan-centric activities, this unique plaza will allow moviegoers to visit other movie-related businesses all in one visit. An expanded footprint for the Cinema makes it possible to run three movies at once (the former location was a single-screener) while providing hundreds of free parking spaces, on-property security, expanded hours, all-ages admission (not possible under their previous leasing agreement at Neonopolis), bar service, and lots more.

I so believe in and support this venture that I helped Lohmann to draft crowd-funding proposals to bring a bigger, better The 35 Cinema to Las Vegas. Here is the link to the IndieGogo campaign, which you can see in its entirety below:


The 35 Cinema: Where FILM comes BACK to the Cinema!

There’s never been a better time to rediscover movie-going. And Las Vegas has the ultimate way to experience the magic at The 35 Cinema….movies the way they were meant to be seen.

The 35 Cinema is the only multiplex theater of its kind in the world. What makes The 35 Cinema so special? It’s a retro movie house that presents timeless classics and cult favorites the way they were originally made and shown…with genuine 35 millimeter film and projectors.  

There are only a handful of theaters running 35mm film in the US.  But what make The 35 Cinema stand out above all the others is that it’s the only 100% revival theater in the world running exclusively on 100% film!  We will not be playing anything after the year 2000!

Today’s modern megaplexes utilize a totally digital format, essentially transforming their screens into over-sized televisions. Computers and electronic devices generate sound and imagery that are often called “hyper-realistic”. While the goal of this technology is a perfect presentation, what’s lacking is charm, warmth, and the intimacy of an old-time cinema.

The 35 Cinema restores the original format of movies, once thought to be lost forever. Let the sounds and flickering of 35mm projectors whisk you away on an unforgettable adventure. Classics like The Wizard of Oz, Singing In The Rain, Alien, 2001: A Space Odyssey, The Shining, Star Wars, Tron, A Nightmare On Elm Street…all of them were created using movie film, and nothing can replace the thrill of watching them that way.

The above video is not ours, but gives you an idea of the workings of a 35mm projector.

At The 35 Cinema, our meticulously-restored systems are a part of the show. Projectors are located within view of the auditorium, not hidden out of sight. Arrive early to watch our projectionist thread your movie through complex gears and pulleys, into a powerful lamp housing and onto massive take-up reels. Grab an ice-cold soft drink and a bag of the best popcorn in town, then settle in for vintage coming-attraction trailers before the landmark main feature.

Along with being the coolest retro theater in the world, The 35 Cinema is the ultimate gathering spot for cine-philes of all ages. We offer an ever-expanding schedule of fan events, celebrity appearances, themed festivals and all-day marathons. Rare props, movie memorabilia, and dozens of autographed photos take you back to when you first saw your favorites on the silver screen.

One of the many events we’ll be hosting will be our “Breakfast with the Toons” every Saturday and Sunday morning. You’ll be served a continental breakfast and get to watch two to three cartoon shorts before an animated feature! The fun part about it is it’ll be just like when you were a kid watching cartoons Saturday morning…you wont know what will be playing until it starts!

The 35 Cinema has so much to offer so…don’t miss this opportunity to be a part of the greatest cinematic experience of all time. The 35 CinemaMovies The Way They Were Meant To Be Seen.

Here is a rough draft of the floor plan for our new location in “The Commercial Center” of Las Vegas!

As you can see above, the floor plan for our new location includes a large concession stand, liquor bar and three cinemas. We also have areas of the theater that will be able to host VIP celebrity guests, original movie props and so much more.

Media on “The 35 Cinema”

Here are just a few of the news broadcasts “The 35 Cinema” was featured on at our first location!

What the money will be used for 

We already have some of the 35mm equipment in our possession, but we need more for additional auditoriums. We also require funding to secure our new Las Vegas location, construction, additional concession equipment and more.

As a contributor you can take advantage of our many Rewards:

Risks & Challenges

And what happens if The 35 Cinema doesn’t meet its goal? If we don’t succeed — It would be a sad day for 35mm, cinemas and Las Vegas as a whole. We’re relocating into a space 6 times the size of our first location and we’ll finally be family friendly (our first location was 21 and over due to the venue we were in.)

Our audience is growing and people are finding the magic of 35mm movies is still alive and we would love to keep it that way. You have to try our popcorn as well… It has been called “The Best Popcorn In Town!”

If we succeed with your help, we’ll immediately proceed with showing movies the way they were meant to be seen…on film and on a silver screen! We are The 35 Cinema…together!

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To be a backer of The 35 Cinema and reap rewards like the opportunity to meet movie stars, hold private screenings and much more, click here

Las Vegas 2020 Is A Dangerous, Violent Free-For-All


The Sin City you knew and loved has gone a little bit “Mad Max” and a whole lotta “Resident Evil: Extinction”…

Updated 10/5/20:

Wynn Las Vegas is putting new security measures in place on weekends, requiring customers to be screened for metal objects and putting more uniformed officers in place.

The moves follow a fight on Labor Day Weekend that prompted an aggressive lawsuit by Wynn, and problems at other properties on the Las Vegas Strip that included shootings recently. Metro Police say they have noticed an uptick in violence at or near Las Vegas Strip properties since August, which has already led to more than 1,100 arrests.

Wynn beefs up security on weekends with more officers, metal detectors

Back in October 2018, I penned a piece announcing my transition from “Vegas visitor” to “Sin City local”. In that article, I promised to continue writing from the perspective of a tourist, while peppering in the additional tips I’d absorb as a resident along the way.

Since then, a lot has changed. You’re about to read what may be the final entry in this blog. Only time will tell. Keep in mind that the name of this site is “Vegas Unfiltered”. You might not like what you’re about to read, but quite often, the truth is ugly. And that’s the state of Las Vegas right now. Very ugly.

apocalypse now

It’s often said that art imitates life….and vice versa. So when I looked towards the entertainment world for a representation of Las Vegas circa “summer 2020”, I found myself inside the dystopian setting of “Resident Evil: Extinction“. You’re probably familiar with that particular film, and if you aren’t, the description might seem uncomfortably familiar.

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Based on popular video games and third in a series of movie adaptations, “Resident Evil: Extinction” depicts a post-pandemic Las Vegas in which our iconic hotels and casinos are overrun with hoards of the infected. The Strip is a wasteland, and those who survived the global pandemic become victims of bloody violence.

Factor in “Mad Max”-style high speed police chases along with the new phenomenon of ¨scooter gangs¨ in place of outlaw bikers…and you’ve got an post-apocalypse double feature that none of us could have imagined witnessing during our lifetime.

Does that seem dramatic and exaggerated? Well, perhaps you should follow Vegas news more often. Sin City has indeed become a seedy, violent place to visit. Since the shaky reopening of the Strip, downtown and surrounding areas, the shootings, muggings, murders, suicides, protests, riots and brawls have become rather routine. Sounds like the perfect vacation spot, doesn’t it? Just bring your bulletproof vest and join in on the fun.

The Washington Times 9/26/20

https://www.washingtontimes.com/news/2020/sep/26/3-shot-near-las-vegas-strip-latest-in-string-of-sh/

Grim business prognosis from 8NewsNow published 9/21/20

Sights like this were common just a few short months ago…

The seeds of chaos were planted in May

Las Vegas Metropolitan Captain James LaRochelle told ABC News on 6/24/20 that the department saw an increase in crime starting late the previous month.

“Three weeks ago, we had a really bad week, with 11 murders in 10 days. Some of those were domestic violence-related. Our gang murders are about 22% of our homicides, and our rate of solving those is a bit lower. At one point in April we had solved 100% of our murders, and now we’re at about 80%,” LaRochelle told the outlet. “We’re still slightly down in violent crime year-to-date, but lately we are seeing an uptick and it is a concern.”

Police chase on Las Vegas Boulevard, Labor Day weekend 9/5/20

When the first restrictions were rolled back and chains were cut from casino doors, I penned a series of articles detailing the efforts to lure tourists back. From new sanitation protocols to removal of parking fees, I assured readers that Vegas was ready and waiting for you. In retrospect, that was a foolishly optimistic stance.

8NewsNow 9/28/20

Brawl at Encore 9/6/20 (Labor Day weekend)

Getting here is one tough battle

If you plan on visiting in the coming weeks or months, prepare for a very nerve-wracking experience. It begins at your local airport, where restrictions and measures will make everything from going through security to sitting at the gate and your actual flight anything but pleasant.

Chances are that you already had a rough time booking your trip, as airlines are bleeding cash and have slashed the number of daily flights into and out of the city. Along with limited options, expect an increased likelihood of delays and cancellations, too.

You’ll be required to wear a mask from the time you enter your departure point until you actually breathe Nevada air…it’s not a negotiable matter. You can say goodbye to having an in-flight cocktail to set the mood, and forget about even having a soft drink unless you buy a bottle at the pricey terminal newsstand. In an effort to minimize contact, flight attendants will mostly remain at the front and rear of the plane. You’ll get a cup of water and perhaps a bag of crackers…also known as “prison rations”.

You won’t know if the flight attendants and gate agents are smiling behind those masks. They certainly don’t want to be in an enclosed space with potentially infected passengers, but they’ve got to make a living. So shut up, avoid your neighbors, follow the lengthy list of rules, deal with the lack of in-flight amenities and sit still until the plane comes to a complete stop. 

It may be a long time before McCarran International Airport is thriving again…

Things are beginning to look bleak

Once you disembark, the airport will provide a depressing first impression, with closed restaurants and bars, darkened slot machines and minimal available services. Due do decreased demand, you may deplane in a different terminal than usual, requiring a shuttle bus, tram or lengthy walk to pick up your baggage.

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Most local UBER and LYFT drivers have given up servicing the airport, so anticipate a wait time of 30 minutes or so for a pickup. Tempers are short and I’ve witnessed multiple arguments in the terminals and at pick-up areas. Are you happy to be here yet?

When you arrive at the hotel, you’ll have your body temperature scanned by one of a variety of different methods, walk through a maze of stanchions to get to the few human beings behind the reception desk, or opt to check yourself in via an automated kiosk. The goal once again is to limit human contact in a city once known for its heightened hospitality. And keep that mask on at all times…unless you’re smoking, of course. Then it’s okay.

First class service is a thing of the past

After standing in line to pick up your room key, you’ll most likely stand in another line to use the elevator. Most resorts are restricting the number of persons allowed on each trip, yet they’ve closed off certain areas of the hotel to maximize efficiency during decreased occupancy. So you’re all going to the same floors in the same tower while being instructed to practice social distancing and not crowd into the elevators together. Did you follow that? 

Las Vegas Review-Journal 9/22/20

Take note that, just like the airlines, Vegas hotels and casinos are operating at a loss. They’ve cut their workforce tremendously, so services are minimal and not always offered in a pleasant manner. Those who remain employed are severely overworked and under a great deal of stress.

South Point Casino 8/30/20

Are you the kind of person who likes to have your hotel room serviced on a daily basis? Most travelers do…it’s nice to have someone else fix the bed, replace the towels and wipe down sinks and countertops. Well, not in today’s Vegas. It’s now standard for housekeeping to only do their tasks when you completely check out.

Need towels or supplies? Leave a message with housekeeping, and if you’re lucky, what you requested may eventually be hanging from the knob outside your door. Is your trash can full? Bag it up and leave it in the hallway with everyone else’s. There’s no room service if you wish to have breakfast in bed or splurge on a midnight snack. Doesn’t this all sound lovely?

MGM Resorts recently announced the layoff of an additional 18,000 workers. That’s on top of the thousands that they’ve already let go. So yes, that associate you’re engaging with is happy to have a job, but that’s the extent of their joy. Don’t hint for an upgrade…they aren’t in the mood to hear about your birthday while they’re wondering if or when they’ll get the ax.

Popular hotels like The Palms, Rio, The Cromwell, Planet Hollywood, The Linq, Tropicana, Main Street Station, and Park MGM continue to remain dark. Others have reduced operating hours, closed restaurants and buffets (Wynn already shut down their buffet after re-opening it in June), scaled back gaming options, eliminated valet service, and closed pools, spas, salons, fitness facilities, player’s club lounges, and more. You’re still on the hook for the full price of resort fees, despite the removal of most amenities.

The once-popular Wynn Buffet during peak lunch period on Saturday 8/16/20

Low down and dirty

Maintenance at most Strip hotels, with the notable exceptions of Wynn and Westgate, has been downright disheartening. Common areas and guestrooms are receiving poor to indifferent upkeep, despite the PR crap they’ve been shoveling. Hotels may be promising “Clean and Safe” but the puddles of dried urine/vomit, dirty rooms, grungy common areas and filthy parking garages tell a different story. Once again, cost-cutting and workforce reduction are to blame.

Guests returning to Flamingo Hotel Casino during reopening week were greeted with filth and disarray…

Glitz and glamour have been replaced with crime, decay and neglect.

If you decide to venture out, know that Las Vegas Boulevard is a mess. As usual, outdoor escalators are out of commission despite months of opportunity to repair them during the shutdown. Sidewalks and overhead walkways are filthy, too. The homeless problem has grown, so you’ll be dodging a lot more beggars than in the past.

One place that doesn’t seem to be suffering economic loss is Fremont Street. Nevertheless, the nightly street party is a COVID-friendly petri dish of overcrowding, gang bangers, hot heads, and anti-maskers. Going there on a weekend evening is literally taking your life into your own hands.

Labor day Anarchy as crowds go “Mad Max”

Check out this shocking video from Friday night, 9/4/20 (Labor Day Weekend). Take note of the pair of Las Vegas Metro police officers at 00:11 to 00:17, strolling through the crowd without masks. Apparently it’s optional for them to wear face coverings but not for you. So why aren’t they stopping the violators they see in every direction?

Public video posted to Facebook by Martin Laursen has gone viral…

After a Labor Day weekend filled with violence and brawls, Las Vegas Metropolitan Police Captain Patricia Spencer held a press conference at the “Welcome to Las Vegas” sign on Tuesday 9/8/20. She declared “We understand that our neighboring states all have COVID restrictions and the residents are looking for places to go and be entertained and get out. However, we cannot tolerate the violence.”

“There were numerous fights that took place with large amounts of people in various Strip properties,” Spencer continued. “For those people who are coming here to have fun and take part in the festivities and the entertainment here, we welcome you. For those of you who are coming here to prey on the tourists or residents of this community, it will not be tolerated.”

Here’s another video from Labor Day weekend on Fremont Street, capturing the tail end of a confrontation between the crowd and law enforcement. Why would you subject yourself to this kind of atmosphere?

Public video posted to Facebook by Martin Laursen…

Tourism has plummeted – let’s continue building!

Massive construction projects like Resorts World, the Las Vegas Convention Center expansion, MSG Sphere, Downtown Arch and Circa Hotel have created lane closures, traffic back-ups, and annoying detours all over the tourist corridor. It’s an absolute cluster-fuck out there. We’re in the midst of a worldwide pandemic…so let’s build-build-build!

Despite thousands of empty hotel rooms, abandoned hotel towers, and a vacant new stadium, massive construction projects continue…

Room rates have been slashed, so people who couldn’t normally afford high-end hotels are taking advantage of once-in-a-lifetime bargains. What does that mean to you? The luxurious experience you may have once enjoyed has now gone “ghetto”.

Wynn Resorts Ltd. spokesman Michael Weaver said the company is increasing its room rates and investment in its security workforce and procedures after a fight broke out at Encore over the weekend. The company has no record of injuries from the incident.

Weaver said the changes are being made to ensure Wynn’s two Las Vegas properties, Wynn Las Vegas and Encore, “maintain the guest experience standards for which (they) are known.” Las Vegas Review-Journal 9/8/20

Brawling at Wynn/Encore 9/6/20 (public photo posted to Facebook by Martin Laursen)

Vulgar, obnoxious, and violent behavior are prevalent around the clock. Both the police force and private security officers have their hands full dealing with anti-maskers, fights, street racing, protests, on-property marijuana use (prohibited by law) and additional crimes. 

Downtown and the Strip saw their share of protests and riots this spring…

Why bother coming when there’s nothing to do but brawl?

If you can look past all of the above in hopes of “getting your Vegas on”, what’s left to do? Well, right now there are no nightclubs, day clubs or casino bars. There are a few scattered deejays, no karaoke and minimal live entertainment. Dancing is strictly prohibited (I’m not sure if you’re allowed to quietly hum the theme from “Footloose”, though). You might catch a lounge singer here and there, or perhaps some “Streetmosphere” performers at Venetian/Palazzo. That’s about it.

On and around Las Vegas Blvd 10 am on Tuesday 9/22/20. It’s a ghost town.

There are no production shows, no headliners, no topless revues, no singing gondoliers, and no magicians or comedians. Cirque du Soleil has gone bankrupt, Human Nature and Blue Man Group have left the building, and Wynn’s Le Reve has sunk to the bottom of the pool. Every single stripper joint is out of commission, and prostitution is still illegal here, too. I’ll ask again….are you having fun yet?

Update 9/23/20 – Nevada’s governor lifted restrictions on bars effective Monday 9/21/20. I ventured out the following evening for happy hour at a Palazzo eatery, then a nearby local tavern during the first Raiders home game. I was expecting a healthy turnout, yet both places were nearly empty. See below.

Entertainers bite the wrong hand

If you’ve followed this column for any length of time, you know that I have a soft spot for the entertainment community. I’ve hyped individual performers, new shows, revisions, special events, and pop-up appearances. Charity efforts, openings, profiles pieces, sexy celebrities, and passion projects have made up the bulk of Vegas Unfiltered Blog.

In an effort to assist the return of live entertainment, last week I contacted dozens of entertainers and requested that they record a 30-second video plea to Governor Sisolak to eliminate restrictions on live performances. I volunteered to gather and forward them to the Governor. After all, if movie theaters and water parks can reopen, why not production shows? But it would seem that many entertainers would rather eat their own tails than use their voices to make a difference.

In this age of selfies and TikTok videos, turning one’s phone into a tool for self-preservation should seem like a no-brainer. What I got instead was an avalanche of negativity, mockery, apathy and downright hostility from a number of entertainers. To say that I was shocked would be mild, especially after years of selflessly supporting them. I’m still reeling from the pain.

https://www.cnn.com/2020/08/13/us/las-vegas-tourism-coronavirus-impact-invs/index.html

“You aren’t an entertainer…stay out of it”. “Are you crazy, suggesting that I go back to work? You’re telling me to put my life at risk!”. “I’m busy right now, let me think about it”. “I don’t appreciate being put in this position”. “I can’t take a political stance…it might jeopardize my job”. Oh, you mean the job that left you high and dry without unemployment compensation? The one that might never actually return while you sit on your ass getting fat? Yeah, that one. 

Where am I going with this particular tangent? Well, the response I got was a punch to the throat, and quite indicative of the ugliness that has pervaded Sin City…and the nation as a whole. The amount of negativity around us is off the charts, but especially here, where there is little hope of things returning to normal anytime soon.

.https://www.reviewjournal.com/local/local-las-vegas/las-vegas-economy-rocked-by-pandemic-faces-end-of-federal-benefits-2072516/

Considering all of the lost jobs, closed businesses and violence in the streets and neighborhoods, it’s completely understandable for people to feel this way. But would I recommended coming here for a vacation at this time? Absolutely not.

After recovering from the 10/1 mass shooting, 9/11 attacks, and 2008’s economic crisis, COVID-19 may be what finally causes Las Vegas to topple…

Consider sitting out the next couple of rounds

This city can no longer deliver any of the excesses that it’s famous for. Carefree revelry doesn’t have a place in a COVID-impacted society, and today’s Vegas offers nothing that you can’t get somewhere else. After spending the better part of a decade encouraging you to come here, I can no longer do that in good conscience.

Las Vegas isn’t worth your time, the inconvenience, the expense, or the risk to your health and safety. For now, it’s better for you to just stay home and wait it out.


Update 9/11/11 – in an effort to reduce the amount of violence on their properties, Wynn Resorts has filed an agressive and daring lawsuit.  They’ve also vowed to increase their security force and have committed to raising room rates to discourage bad apples.

In a 9/9/20 interview with Las Vegas Review-Journal, CDC Consulting Vice-president Greg Mullen stated “Several of our higher-end profile clients say their high-end guests are done coming until this is under control. They’re scared to walk outside their rooms, and don’t feel safe on elevators or on the casino floors themselves. It’s a bad look. … You can really, severely, put a tarnish on Las Vegas.”



If you’d to learn more about the Las Vegas response to COVID-19, consider reading my article : “Sin City Shutdown – They’ll Never Learn”

…as well as its companion piece: “Sabotaging Sin City’s Return”

Vegas Unfiltered Blog will be taking an indefinite break. If and when there is a reason to put Sin City back on your to-do list, you might see this site return. Until then…stay safe, stay smart and be well.