The World’s Most Unique Movie Theater Reveals Expansion Plans in Las Vegas

….and you can make it possible through a perks-packed campaign…

If you only visit Las Vegas from time to time, you might be surprised to learn that Sin City has a lot in common with Hollywood. Not only have dozens of blockbuster movies and televisions shows been filmed here, but there is a vibrant community of filmmakers and actors. Production studios benefit from our gorgeous cinematic locations, wealth of acting talent and the tech industries that call our valley “home”.

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In addition, movie-going itself is a staple activity of our residents and visitors. Nearly every off-Strip hotel casino has a multiplex theater off the gambling floor. Our six-screen drive-in was one of only a few in the nation that were able to operate throughout last year’s closures. And during any normal year, Las Vegas attracts thousands of fans, celebrities and Hollywood heavy-hitters for conventions like Star Trek, Days of the Dead and CinemaCon (formerly known as ShoWest). 

The most recent only-in-Vegas experience came when The 35 Cinema opened this February in downtown Las Vegas. I told you all about the super-cool retro cinema here, and profiled its owner/creator John Lohmann in this piece. The response to his venture was so overwhelming that Mr. Lohmann decided to expand it into a three-screen multi-plex, keeping the concept intact while adding even more unique elements. 

The new location for The 35 Cinema wil be the sprawling, history-rich Commercial Center District World Village (or Commercial Center for short). It’s just a stone’s throw from Sahara Hotel and Westgate Las Vegas on East Sahara Avenue. Regular readers will recognize Commercial Center as the trendy location for businesses like a reborn Vickie’s Diner, ever-popular Lotus of Siam, The Vegas Room, The Nevada Room, Cineloggia Movie Artifact Museum, Hellbound Horror Collectibles and the wonderful Sci Fi Center of Las Vegas

981163_10153415767087452_6134307817601718767_oRelocating to Commercial Center is a no-brainer for The 35 Cinema. As a hotbed for fan-centric activities, this unique plaza will allow moviegoers to visit other movie-related businesses all in one visit. An expanded footprint for the Cinema makes it possible to run three movies at once (the former location was a single-screener) while providing hundreds of free parking spaces, on-property security, expanded hours, all-ages admission (not possible under their previous leasing agreement at Neonopolis), bar service, and lots more.

I so believe in and support this venture that I helped Lohmann to draft crowd-funding proposals to bring a bigger, better The 35 Cinema to Las Vegas. Here is the link to the IndieGogo campaign, which you can see in its entirety below:


The 35 Cinema: Where FILM comes BACK to the Cinema!

There’s never been a better time to rediscover movie-going. And Las Vegas has the ultimate way to experience the magic at The 35 Cinema….movies the way they were meant to be seen.

The 35 Cinema is the only multiplex theater of its kind in the world. What makes The 35 Cinema so special? It’s a retro movie house that presents timeless classics and cult favorites the way they were originally made and shown…with genuine 35 millimeter film and projectors.  

There are only a handful of theaters running 35mm film in the US.  But what make The 35 Cinema stand out above all the others is that it’s the only 100% revival theater in the world running exclusively on 100% film!  We will not be playing anything after the year 2000!

Today’s modern megaplexes utilize a totally digital format, essentially transforming their screens into over-sized televisions. Computers and electronic devices generate sound and imagery that are often called “hyper-realistic”. While the goal of this technology is a perfect presentation, what’s lacking is charm, warmth, and the intimacy of an old-time cinema.

The 35 Cinema restores the original format of movies, once thought to be lost forever. Let the sounds and flickering of 35mm projectors whisk you away on an unforgettable adventure. Classics like The Wizard of Oz, Singing In The Rain, Alien, 2001: A Space Odyssey, The Shining, Star Wars, Tron, A Nightmare On Elm Street…all of them were created using movie film, and nothing can replace the thrill of watching them that way.

The above video is not ours, but gives you an idea of the workings of a 35mm projector.

At The 35 Cinema, our meticulously-restored systems are a part of the show. Projectors are located within view of the auditorium, not hidden out of sight. Arrive early to watch our projectionist thread your movie through complex gears and pulleys, into a powerful lamp housing and onto massive take-up reels. Grab an ice-cold soft drink and a bag of the best popcorn in town, then settle in for vintage coming-attraction trailers before the landmark main feature.

Along with being the coolest retro theater in the world, The 35 Cinema is the ultimate gathering spot for cine-philes of all ages. We offer an ever-expanding schedule of fan events, celebrity appearances, themed festivals and all-day marathons. Rare props, movie memorabilia, and dozens of autographed photos take you back to when you first saw your favorites on the silver screen.

One of the many events we’ll be hosting will be our “Breakfast with the Toons” every Saturday and Sunday morning. You’ll be served a continental breakfast and get to watch two to three cartoon shorts before an animated feature! The fun part about it is it’ll be just like when you were a kid watching cartoons Saturday morning…you wont know what will be playing until it starts!

The 35 Cinema has so much to offer so…don’t miss this opportunity to be a part of the greatest cinematic experience of all time. The 35 CinemaMovies The Way They Were Meant To Be Seen.

Here is a rough draft of the floor plan for our new location in “The Commercial Center” of Las Vegas!

As you can see above, the floor plan for our new location includes a large concession stand, liquor bar and three cinemas. We also have areas of the theater that will be able to host VIP celebrity guests, original movie props and so much more.

Media on “The 35 Cinema”

Here are just a few of the news broadcasts “The 35 Cinema” was featured on at our first location!

What the money will be used for 

We already have some of the 35mm equipment in our possession, but we need more for additional auditoriums. We also require funding to secure our new Las Vegas location, construction, additional concession equipment and more.

As a contributor you can take advantage of our many Rewards:

Risks & Challenges

And what happens if The 35 Cinema doesn’t meet its goal? If we don’t succeed — It would be a sad day for 35mm, cinemas and Las Vegas as a whole. We’re relocating into a space 6 times the size of our first location and we’ll finally be family friendly (our first location was 21 and over due to the venue we were in.)

Our audience is growing and people are finding the magic of 35mm movies is still alive and we would love to keep it that way. You have to try our popcorn as well… It has been called “The Best Popcorn In Town!”

If we succeed with your help, we’ll immediately proceed with showing movies the way they were meant to be seen…on film and on a silver screen! We are The 35 Cinema…together!

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To be a backer of The 35 Cinema and reap rewards like the opportunity to meet movie stars, hold private screenings and much more, click here

Relive Your Hollywood Favorites The Authentic Way at ‘The 35 CINEMA’

Downtown movie theater shows classic titles on vintage film projectors as they were meant to be seen…


Update 4/28/21 -Hello everyone. First off wanna thank all of our fans and loyal customers. This past Sunday we pulled out of The Nerd so we could move into a more family friendly venue. We’ll be posting soon our new location which will be 5 times larger, more screens, open to all ages, easier to access and so more. We hope The Nerd well but we could not survive at that venue. Stay posted for updates on the new location that we hope to be open as soon as possible. – The 35 Cinema


It’s been more than two decades since digital technology transformed the way we enjoy music and movies. Crystal-clear sound and perfect projection are now the norm…yet to many, something is missing. Gone are the analog hiss of cassette tapes and the distinctive clacking of film projector gears. Who could forget the circular “bleep” that signaled the change of movie reels….or the way an audience would moan on the rare occasion when a movie jammed and melted onscreen?

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Yes, we’ve become bored with perfection…there’s just nothing nostalgic about it. That’s why vinyl records and turntables have roared back with a vengeance. An MP3 file can’t provide beautiful album cover artwork or the tactile experience of putting a needle on the record.

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The same holds true for our movie-going excursions. Since this past year, there’s been a nationwide resurgence in the drive-in theater, where social distancing is built in. With only a few new films in release, indoor and outdoor theaters have been featuring 80’s classics like GREMLINS, RAIDERS OF THE LOST ARK, ET, BACK TO THE FUTURE, THE GOONIES and more.

Parents are enjoying the rare opportunity to share those timeless hits on the big screen with their own children, while reliving the days when flickering lights and film imperfections were part of the cinematic experience.

But the original styles of movie-making and projection are having a comeback, too. Powerful directors like Christopher Nolan and Quentin Tarantino regularly use genuine film stock for their pictures, and even the new WONDER WOMAN 1984 was shot entirely on film. There’s a warmth to analog methods that modern technology can’t duplicate.

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Alas, finding a theater that can project a movie from actual film reels is a near-impossibility. As a former manager (in the 90’s) for the AMC Theaters chain, I spent many hours learning the in’s and out’s of assembling a print (splicing the many individual reels into a completed film), changing expensive xenon lamps, and learning how to thread the complex “platter system”. It’s intricate work…and there’s nothing like it. 

The expensive conversion to digital technology led many independent theaters to permanently shutter, and caused standard 35 millimeter projectors to all but disappear. A few cinemas still hold onto IMAX-film and 70 millimeter workhorses to placate the demands of certain directors, but they’re few and far between. That leaves countless copies of vintage 35mm prints just sitting in vaults, yearning to be rediscovered and shown in their original format.

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Fortunately for Las Vegas visitors and residents, downtown fun spot The Nerd expanded their footprint in early February to open The 35 Cinema. The 35 Cinema is the only movie theater in the state to strictly use traditional, analog film projection. Their main 35mm projector handles all of the Hollywood blockbusters, while a secondary system is designed for the rare 16mm print.

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According to owner John Lohmann, The 35 Cinema is also the only commercial theater in the world to have its projector inside the auditorium. The concept is the culmination of a dream that’s spanned two decades. Watching the projectionist thread the film, boot up the bulb and dim the house lights becomes part of the show. And once again, those mechanical sounds just amplify the mood.

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The manager of The 35 Cinema is actress Lisa Wilcox, with whom this writer spent many hours in darkened theaters. Ms. Wilcox starred as “Alice” in A NIGHTMARE ON ELM STREET 4: The Dream Master, my absolute favorite of the series (I saw it eight times). Her character survived to take the lead in Part 5. I was fortunate enough to meet this dynamic woman at RIO Hotel Casino a few years back. Las Vegas is lucky to have her.

Ms. Wilcox and her 80’s horror-film career might have a bit of an influence on The 35 Cinema‘s programming. This week, the revival house is showing pristine copies of ALIEN (1979) and THE SHINING (1980). Previous titles have included THE FINAL TERROR (starring Vegas resident Adrian Zmed), BEWARE! THE BLOB, and PHANTOM OF THE OPERA with Robert Englund.  Upcoming classics include TRON (1982), STAR WARS (1977), THE MATRIX and 2001:A SPACE ODYSSEY.

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Being located within THE NERD gives The 35 Cinema two distinct advantages. First, its entrance is through the bar, so all audience members must be 21 years or older (no disruptive children to ruin the cinematic experience!). Secondly, THE NERD is devoted to fans of fantasy, science fiction and horror. So, your fellow viewers are kindred, ready to blast off with you on a shared adventure.

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Along with the films, patrons can expect a variety of special events in the months ahead. There will be celebrity appearances and Q & A sessions with people involved in the films being presented. Actor/director Oliver Robins (“Robbie” in the Poltergeist series) recently attended a screening of POLTERGEIST 2.

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Despite being located inside the massive Neonopolis entertainment complex on Fremont Street, The 35 Cinema is a passion project that evokes feelings of a small town movie house. Reproductions of famous movie posters adorn the walls and a small, charming snack bar/gift shop serves up hot popcorn, cold drinks and a variety of snacks. There are plenty of autographed photos around, too, which I suspect might be from Ms. Wilcox’s private collection.

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Tickets are $10 and can be purchased at the theater or online here. So grab your light saber, gather your friends, and head back to the future for a retro-cool time at the movies. Titles change weekly and are subject to studio availability. Click here for show schedule.

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The 35 Cinema is located inside THE NERD at 450 Fremont Street, second level of NEONOPOLIS. Call (702) 575-8486 or visit them online at https://the-35-cinema.ticketleap.com. Click here to read this article’s companion piece of The Cinema 35’s owner John Lohmann.

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Photos: Sam Novak and THE NERD/The 35 Cinema via Facebook

Las Vegas Drive-in Theater is a Virus-Safe Cure for Cabin Fever


Retro-cool outdoor movie theater provides box-office hits without the need for human contact…

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Update 10/5/20 – While indoor movie theaters have struggled in their efforts to reopen, West Wind Las Vegas continues to thrive and offer a safe haven for moviegoers. Portable toilets and outdoor sinks have been installed, guests can order hot food and drinks remotely via a QR code, and an outdoor snack tent has been installed for quick goodies.
All through the month of October, horror movies old and new are being featured, including HALLOWEEN 2018 and THE EVIL DEAD. Check the official website for the latest schedule, prices, and upcoming titles.

13 Nights Of Fright

Join us for 13 Nights of Fright October 19-31, featuring a selection of 100 family-friendly fright or horrifying adult delights! Decorate your car during 13 Nights of Fright and bring it to the drive-in for your chance to win a FREE Year of Movies at West Wind! More details on our blog!

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-The drive-in is accessible only to those in vehicles–for movies and A/V presentations only (e.g., worship services).
-Vehicles are spaced at least 10 feet apart (every other parking space).
-No one may leave their vehicle except to visit the restroom.
-Access to the restroom is limited to 1 person (plus a minor child or a disabled companion) at a time. Restrooms are sanitized every 30 minutes.
-Social distancing signage is in place, and all of these restrictions are provided to drive-in customers upon entry.
-Staffing is kept to a minimum; they oversee vehicle entry and ensure the above rules are followed or else a vehicle is told to leave.

-Masks are required at all times outside of your own vehicle. 


Located just a little northwest of downtown near Texas Station and  Fiesta Rancho casinos, West Wind Las Vegas 6 is riding a sudden wave of popularity. While many drive-ins are long gone, West Wind continues to be an entertainment success. The modern digital picture is sharper, brighter, and is easily a match for their indoor counterparts. Sound is broadcast through high-quality FM onto your own car speakers, so you can control the volume and “oomph”.

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What makes drive-in theaters especially popular right now is that their unique concept (watching movies under the stars) fits right into the coronavirus outbreak’s “social distancing” guidelines. Once you slide your payment through a crack in the car window, you can avoid being in close proximity to other human beings. The only folks you’ll encounter are the ones inside their concession stand building (or if you need to use the restroom).

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While indoor theaters charge upwards of $12.00 for a single movie, adult admission to West Wind 6 Drive-in is only $8.00. The titles change every week, with a combination of brand-new releases and holdover hits. Certain screens offer a double-feature of two recent films for the same low price. Children ages 5-11 get in for $2.00, and kids under 5 are free. Tuesdays are even cheaper, with adult tickets costing $5.50. The website offers a newsletter with Internet coupon offers, too.

When global pandemics aren’t the biggest worry of your day, you’ll want to return on a regular basis. An expansion of the outdoor dining and playground areas has added to the drive-in’s appeal. The snack bar offers typical movie-going fare but at noticeably lower prices. And, they’ve upped the fun factor with seasonal activities. During Halloween, the snack bar gets turned into a mini haunted house, complete with staff members in costume. Several times a year, West Wind hosts a Customer Appreciation Night with absolutely free admission, fun, and games.

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The main concession building is located in the center of the property. It has a playground and outdoor picnic tables so you can stuff yourself on hot dogs and nachos without missing the movie. Of course, if you want to sneak a peek at one of the other five screens, I won’t tell. They often host special events with pony rides, live entertainment, and a petting zoo.

So, if the quarantine has you suffering from cabin fever, West Wind Drive-in Theater has the cure. Step back in time, look for the lighted arches and classic neon signage. Bring a pillow, wear your pajamas and bunny slippers if you like, and it’s even okay to smoke. And, nobody will scold you if you chat or decide to make out in the back seat.

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West Wind Las Vegas Drive-in Theater is open year-round, rain or shine. It’s located at 4150 West Carey Avenue, northwest of downtown. Click HERE for their current movie titles/showtimes or call  (702) 646-3565 OR (702) 647-1379 for more information.

Photos: West Wind, Sam Novak, Yelp!