Hanging By A Thread – Sin City’s Huge Entertainment Dilemma


Fuerza Bruta’s shocking failure suggests a troubling future for large-scale productions….

Several years ago I penned a two-parter for Vegas Chatter entitled “Four Walls and a Dream”. In it I explored the difficulties involved in launching a new show in today’s corporation-run Vegas. Gone are the days when casinos supported their own entertainment. It’s up to productions themselves to “pay the rent” via an arrangement known as four-walling. And that quite simply is why most new shows are gone before you’ve ever even heard of them.

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That article was inspired by Jeff Civillico, a dynamic young entertainer whose star was already on the rise. His “Comedy In Action” afternoon show at Linq Hotel (then known somewhat absurdly as The Quad) was working hard to make a name for itself. Yet the resort where he rented showroom space had little interest in helping “Comedy In Action” to succeed.

Civillico was on the hook not only for the room and production costs, but also for supplying the advertising materials to display around the property. Yet Jeff had little control over where they’d be displayed….if at all. I’m not sure if he ever worked out his issues with parent company Caesars Entertainment, but Comedy in Action still performs once a week at Paris Hotel Casino.

I learned a lot about the current state of Vegas entertainment while researching that piece. There was plenty of response from performers, producers, directors and public relations people when it ran, too. But after the shocking announcement that Fuerza Bruta would be shuttering only four weeks into a six-month stint, I realized two valuable facts:

  1.  There is no magic formula to ensure that a show will be a hit.
  2.  The current state of Vegas entertainment is more volatile than ever before.

If you haven’t heard of Fuerza Bruta, then congratulations. I’ll pretend to make a check-mark in the air and we can continue on down the list. But first, allow me to say that less than one week ago in my rave review for Fuerza Bruta for BestOfVegas.com, I called it a “Sin City game changer”. I also inaccurately claimed that it was “poised to redefine entertainment on the Strip”. Oh, my… (click HERE to read the original review)

 

 

Just after I’d sent the piece off to the editor, I received an email from Fuerza Bruta’s public relations firm regarding the Vegas run.

FUERZA BRUTA will perform its final show at Excalibur Hotel & Casino on Sunday, April 7, 2019. The acclaimed production, which has been seen by more than six million spectators in more than 34 countries and 58 cities since its launch in 2003, will continue to impress audiences from around the world as it prepares to make the move from Las Vegas to MGM Cotai in Macau in June 2019.
Tickets for the remaining Las Vegas performances of FUERZA BRUTA are now on sale and available at any MGM Resorts International box office, online at Excalibur.com or by calling (702) 597-7600. Refunds for tickets purchased for shows at Excalibur after April 7 will be available at the point of purchase.

It took awhile for the shock of this announcement to subside. I could have been embarrassed that I’d been so far off in my predictions. Instead I was angry that the so-called “City of Entertainment” had chewed up and spit out yet another piece of great entertainment.

 

 

All but one of my friends who had seen the show were absolutely dazzled by the balls-to-the-walls audacity of it. During three separate viewings, I’d stood alongside (and chatted afterwards with) cast members from shows like Chippendales, Le Reve, Zumanity and Donny & Marie. They’d come as I had to see if the enthusiastic pre-opening buzz was deserved. And every one of them was delirious, if not downright envious, of the incredible visuals and creative sequences that Fuerza Bruta was able to pull off inside a tent erected on a parking lot.

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That positive word-of-mouth alone should have been enough to bolster tickets sales. If performers from some of the top shows in Vegas loved it, then it was a must-see, right? Not so fast. Depending on who you ask, it turns out that paid tickets for the show were averaging 50-80 sales per performance with the rest comped (freebies). But if all of those people love it, then they’ll recommend it to friends and attendance will build, right? Well, that would take time….which the powers that be weren’t about to grant.

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Fuerza Bruta was located just outside of Excalibur, which is owned by MGM Resorts. MGM runs nearly half of the major resorts on the Strip. So why weren’t they supplying the capital to help fund operations and allow for attendance of this remarkable show to grow? Four-walling, of course! If Fuerza Bruta failed, all Excalibur would have to do is pull down the advertisements and sweep away any remaining evidence of where the tent had been.

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Realizing that readers and friends who’d planned on seeing the show would never get that opportunity to do so made me angry. I took to social media to vent my frustrations. “What the Hell is wrong with Vegas? Nothing worthwhile stands a chance anymore!”

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Well, thank goodness for the reach of Facebook and Twitter, because my steam-valve post brought out lots of sensible responses from performers in and around the Strip. Mike Hammer of Mike Hammer Comedy Magic at Four Queens was the first to chime in:

You can blame it on this city all you want but they didn’t understand the fundamentals of running a show in this town. It comes down to poor marketing strategy. First of all the show has a name that is not memorable. I live here and can’t even pronounce the name. No way most people from the Midwest are even going to know what the show is. Also, it’s pretty hard to sell a show when you can’t even describe it. Everyone I know that has seen it, including has never described it in one sentence. They didn’t even leave enough time to build up a buzz.

Bad timing of when they opened too. Slower time of the year with March madness and spring break. Again, this a producers decision. They weren’t even selling 50 tickets so how can you blame it on this city?

Again, people that don’t get the VEGAS market. If they didn’t plan enough money to survive six months of marketing, they just were not ready. I wish the best of luck elsewhere where they know what they’re doing. I love VEGAS and it’s been a home to me for 16 years. I’ve seen shows come and go and most of the time it’s the producers or management fault.

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Enoch Augustus Scott, host of long-running hit Zombie Burlesque at Planet Hollywood’s V Theater also took exception to my finger-pointing at Vegas:

There are a million possible reasons besides fat Americans to account for this. Injury. Bad accounting. Or it could be the standing up. People stand and walk around Las Vegas all day along. Sometimes the only chance they get to sit is dinner or a show. Also the Las Vegas show demo skews older. Also people from all over the world come to Vegas. Cirque has been able to grow as big as they are by catering to and attracting an international market base. So you really can’t blame fat Americans on a show not running. Clearly the producers did not understand the landscape or have enough capital to go the 6 months. Happens all the time. Producers come here with a hope and dream and without a business plan or the necessary investment to run a show long enough for it to become a success. It is poor craftsman who blames his tools and even poorer performer who blames his audience. Literally.

While I agree on much of what Enoch says, he also had added “It was always meant to be a limited run. Calm down everybody.” Correct, but that limited run was for six months with the hope of an extension. Four weeks was clearly a failure with deeper implications.

 

See, that’s the problem with having so many choices in one city. Without brand recognition, a famous headliner or a simple-to-explain concept, your middle-American Vegas visitors just won’t make the time for it. Hence we’re inundated with magic shows, impersonators, topless revues and lots of “Circus Day Solay”.

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It’s interesting to note that Fuerza Bruta played in New York City from 2007 through 2016. That’s over 3,000 performances! But we’re talking about an entirely different demographic over there. Visitors to NYC book their tickets to Broadway hits months…and sometimes a year or more…in advance. They’re also a more sophisticated crowd that makes Broadway entertainment part of an elegant evening that includes fine dining while wearing tasteful and carefully-selected outfits.

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But in Las Vegas we’ve got 1) no backing from the host hotels, 2) no opportunity to build brand awareness….and 3) a group of visitors not exactly looking for high art to go along with their yard-long daiquiris.

I went poking around other social media outlets to see how people were reacting to the news of Fuerza Bruta’s sudden shuttering. Always-reliable VitalVegas.com had quickly published an article announcing the closure, and it was a comment from reader ExVegasLocal that caught my eye:

I was “this close” to buying tickets to see Fuerza Bruta for an upcoming trip. It looked like a really cool show, but I was on the fence because I wasn’t sure I wanted to be jostled in a crowd from one side of the room to the other for an hour. In the end, I decided not to bite.

No matter what Vegas thinks about itself, it’s not really that forward thinking/avant garde. Neither are its visitors. Hence the constant replication of one thing that works until it’s completely overdone. Another Cirque show/night club with one syllable name/shopping arcade in front of a hotel/pool party/CVS pharmacy anyone? Now that’s more like it.

Vin A., one of The Bronx Wanderers, had a humorous reaction to my post:

Well THAT was obnoxiously fast 😢 i didn’t even get to see the freaking thing! Wtf? Need a low low overhead to survive out here. Why all the one man shows live on forever and a few small cast things barely squeak by. It’s tough as hell out here.

Raja Rahman of the musical magic duo Jarrett and Raja added his own thoughts to the situation:

It’s never about the quality of the show. It’s the $$$ behind it. Ugh. The cycle continues. After our experience, I’m convinced this business model is crap. Any business needs time to ramp up.

“Our experience” no doubt refers to the troubles Jarrett and Raja encountered at various showrooms throughout the city. They’ve had to deal with four-wall scenarios and abrupt closures at downtown’s Plaza Hotel, Hooters Casino and Stratosphere. Even though these gentlemen are residents of Las Vegas, they often find it sensible and more lucrative just to take their talents on the road.

Actually, it’s a pretty common thing for Vegas shows to go on tours. And often they never return. A few years ago I shadowed a production as it searched for a suitable venue on the Strip. After months of meetings and hassles, they decided on a major casino with a troubled showroom history. Sadly, their production would just be another casualty in a long list at the historic south-Strip hotel.

An opening date was chosen, tickets were sold, sets were constructed and advertisements went up throughout the casino and outside. But after being frustrated by resistance and lack of support from the hotel’s regime, the producers abruptly decided to throw up their hands, walk out the door and take the show on the road without doing a Vegas residency.

It makes no sense. It’s like they don’t want you here. Why should I put up money and then fight with the people who I’m paying rent to? After all that, if I’m lucky I’ll sell two hundred tickets a night in Las Vegas. We could take this show to other places where entertainment like this isn’t available and sell out two THOUSAND seats a night. And those places roll out the red carpet for us.

And that’s exactly what he did. A show designed for the Vegas Strip had to leave the city to survive. As for the showroom in question? It still remains unused two years later.

It doesn’t have to be that way, but greed always puts short-term profit ahead of long-term goals. Let’s use BAZ as an example. That innovative musical was brought to Mandalay Bay from Los Angeles by none other than Cirque du Soleil. The launch occurred during an awkward time frame in which ownership and business models at Cirque were being radically altered. Cirque abandoned BAZ in no time and without their support it closed after only six weeks.

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      BAZ was the perfect blend of sass, class and contemporary pop culture…

That’s when the Sands Corporation stepped in. Recognizing the many benefits of having a fantastic and unusual show on their property, they forked over the money to retro-fit the Palazzo Theater and supported BAZ’s run for two years. BAZ was never going to be a huge hit, but it was a prestigious project that brought a great deal of class and pride to the Venetian/Palazzo family.

So on one side we’ve got performers stating from personal experience that the four-wall business model doesn’t work. And on the other we’ve got these huge corporations that just don’t care. Working within the confines of the current system, what can be done to help a show succeed?

Well, if there was an answer to that, then at least a few of the dozens of shows that died in 2017 and 2018 might still be around. And that theoretical answer still wouldn’t apply to an existing property like Fuerza Bruta. So should it have been the responsibility of the PR firm to suggest “Hey, your show isn’t going to work here without a bit of overhaul”? Unlikely….they’re a third-party agency being hired by the show to spread awareness and buzz….nothing more. And who tells their boss on the first day that people might not even want their product?

Besides, public relations firms work mostly within the industry, reaching out to people like yours truly and much larger outlets such as TV networks, magazines and newspapers. They can tailor an existing ad campaign to make it Vegas-centric, but a risky top-to-bottom re-do for one stop of a tour? Not gonna happen…and we’ve already decided that there’s no magic formula for success, so why even try to change what’s worked everywhere else on the planet?

Should the PR firm have at least suggested a name revision for the show? Again, that would have understandably been met with resistance from a product that’s already a worldwide brand. And yet, a temporary re-naming to “Fuerza Bruta – Brute Force” might have eliminated some confusion and put a few more arses in those non-existent seats. Even the wise folks at Wynn eventually decided after several years to officially change the name of  Le Reve to “Le Reve – The Dream”. Because, you know, French is hard!

So just how much is in a name? Maybe the folks at the Strat should be asking that question right about now. No doubt they are sweating, because their delayed-delayed-delayed tent show Celestia, which was supposed to open on January 30th, is suddenly looking at an even more troubled future.

Celestia, now set for a May 1st debut (even though tickets are still not up for sale), may have an edge over Fuerza Bruta simply because it’s a show created specifically for Vegas. But we can justifiably counteract that advantage with the simple fact that it’s way at the troubled north end of the Strip and not the heavily-traveled Excalibur/MGM Grand/Tropicana/New York NY intersection where F.B. failed.

Celestia can also boast having some Cirque du Soleil DNA in its genes….and a few years ago that might have mattered. But now it’s time to recognize something really scary: Cirque du Soleil is facing genuine trouble here in Las Vegas. I’ve been told by people behind the scenes that MGM Resorts is quietly preparing to shut down all of their Cirque shows by the end of 2020.

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                             It’s my blog, I’ll be dramatic if I want to be…

While that might sound like absurd conjecture, there is plenty of evidence to back this rumor up. For one, huge productions like KA, ZUMANITY and Beatles LOVE are now advertising on Groupon. Yes, Groupon…the place where you go to buy discount Botox treatments and personalized make-up bags.

In my Vegas Chatter days, Groupon was a clear indicator that a Vegas attraction was struggling badly and would soon be gone. If you don’t believe me try to visit Eli Roth’s GORETORIUM. That’s not always the case anymore, but with must-see shows like LOVE, it’s an embarrassing way to put butts in seats.

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Hundreds of empty seats during a Friday performance of Cirque’s “Beatles LOVE” 

I recently attended a Friday-night performance of LOVE and was shocked that the massive auditorium was perhaps 40 percent filled. Hundreds upon hundreds of empty seats. And that’s apparently been the case for most of the Cirque shows for awhile now.

Vital Vegas stated in May of last year that Cirque’s 2017 capacity had been running at around 50 percent. With the removal of free parking to Nevada residents and a continued drop in tourism, that number would look even bleaker in the first quarter of 2019.

MGM Resorts numbers bear out rumors Cirque shows running at 50-60% capacity in Vegas: 3.6 million Cirque tickets sold in 2017, 9,890/week avg. per show. At 10 shows per week, that’s 989 sold with avg. capacity of 1,700.

Vital Vegas was also one of the first to report that Cirque Vegas was undergoing huge layoffs behind the scenes as part of a massive cost-cutting measure:

As they say in show business, “Holy crap!” Cirque du Soleil has reportedly informed all their Las Vegas shows (excluding “Mystere”) all department heads (lighting, sound, wardrobe, etc.) will be let go Apr. 17.

7:19 PM – 23 Mar 2019

He followed that up with an even more troubling tweet:

Hearing at least one well-known Cirque variety act was spotted auditioning at another (non-Cirque) show in town, presumably due to safety concerns related to Cirque layoffs.

12:48 PM – 31 Mar 2019

So, department heads have been axed, individual shows are being consolidated under one umbrella and performers are supposedly jumping ship to save their own skins. Does that sound like Cirque du Soleil will be around much longer to you?

In November I visited the Vegas Cirque du Soleil headquarters for a profile on Kim Scott, their Senior Manager of Sourcing and Partnerships. In her twelve years with the company, Scott had spearheaded shows like KA, Beatles LOVE and Criss Angel Believe.

During the interview, Kim had proudly spoken about being “responsible for maintaining our position in the industry as a leader in live entertainment safety standards, and position(ing) Cirque du Soleil as an employer of choice.” Yet one week after the article was published, Ms. Scott notified me that she was leaving Cirque to start her own consulting firm. I was astonished…and a little concerned.

Scott had also mentioned at the time that Cirque was busy creating a new show for Luxor in the theater vacated by Criss Angel’s Mindfreak. Raise your hand if you’ve heard anything about that one….I certainly haven’t.

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          Wanna go gaga over Gaga? It’ll set you back about a grand….

If a major brand like Cirque is struggling, new shows can’t afford to open and dozens of existing productions have disappeared, what will the future of Las Vegas entertainment look like? I have three answers: pricey headliner residencies, sports teams and celebrity DJ’s.

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       This….person…was just hired by Palms Resort to the tune of $60 million…

I don’t think anyone’s unaware of the Golden Knights or the new Raiders stadium. And who isn’t buzzing about Lady Gaga‘s two new shows at Park MGM Theater? Katy Perry, Janet Jackson, Christina Aguilera, Aerosmith and more are settling in for extended gigs. Throw in Marshmello/Calvin Harris and their ilk for the club kids and that’ll probably cover nearly every major kind of entertainment in the city.

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           1.8 billion dollars is the projected cost of the new Raiders stadium…

Oh, those little one-man shows will probably survive. And the strippers most likely will never run out of poles to swing from. But for productions shows, you’ll just have to head Downtown to the Smith Center. That venue for the performing arts will continue to host nationwide touring productions for short-term runs. Las Vegas will just be another stop on the schedule…no longer unique.

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               “Closed. Refunds will be available at the point of purchase.”

 

Clips and photos by Sam Novak. Except for a few from…wherever….

 

 

 

 

 

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Lost Vegas: The Fall of Neon’s Reign


Greg C. brings us another photo essay, this time on sadly-departed classic neon…

When you hear the words “Classic Vegas” or “Old Vegas,” your mind probably tends to gravitate towards Rat Pack shows or tales of the Mafia. For my photographer friend Greg C., the classics are spelled out in miles of glowing neon. Glorious, painstakingly-created works of art…

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There’s nothing like memories from past visits…arriving in the city under a blanket of darkness, turning onto the Strip and seeing the dazzling light show that stretched out for miles ahead of you.

Driving past the dual ivory and gold towers of Tropicana, gawking at the multi-colored rings of Bally’s futuristic entry, basking in the flickering of Bill’s Gambling Hall…eventually reaching the ultimate Vegas throwback…Sahara Hotel Casino.

For me, the colors of the Sahara will always hold a special place in the hall of memories. It was the second place that I stayed in the city. I vividly remember getting out of the taxi and listening to the buzzing of the neon tubes and on-off clicking of the bulbs around the porte -cochere.

It was chilly that night, but the signage and blinking lights gave off their own warmth, inviting me inside for an adventure not to be forgotten.

After my scathing analysis of current Vegas trends was published, Greg suggested taking a more visual approach to what we’ve recently lost around the Strip:

I am assembling photos of all the neon signage and cool structures that have vanished in Vegas since 2010. When the photos are seen all together, it creates a vivid idea of how much has been lost in only the last six years.

Greg is absolutely fascinated with Sin City architecture. His photo essays of Westgate Sky Villashidden structural oddities and recent implosions speak for themselves. Now he’s ready to turn his lens towards the demise of long-loved neon signage and very familiar landmarks.

The beautiful neon and bulbs from the Barbary Coast were kept by Bill’s Gamblin’ Hall….. but scrapped when they transformed the simple old-school place into the bland Cromwell….

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O’Shea’s gave its life so that Project Linq could live. The new version is a pale ghost of the original…a raucous, cheap, easy-access place for casual fun lovers to get plastered and grab some basic eats. Naturally, it had to be wiped out as it runs counter to the modern corporate ideal of high-end, high-budget fun. The old façade was awesome — lots of neon and flashing bulbs. Yep….get it outta here! No place for that in Vegas.

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Imperial Palace: Yeah…it had really gone downhill. Still, it was a cheap place to hang if you wanted to be on the central Strip and were on a budget.

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The entrance of Bally’s being destroyed to create the wonderful ghost town of retail shops — the “Not-so-Grand Bazaar”. And the cool purple-glowing section of Casino Royale, destroyed for the modern blah Walgreens and White Castle additions. Gotta have retail now, don’t we?

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And out on Flamingo and Paradise, the familiar neon outline of Mr. T (of Terrible’s) was replaced by Silver 7’s. Adios to $9.99 Baby Back Ribs….

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Tropicana is still there (well, most of it) but the old-school signage with neon and flashing bulbs is gone…as is the Folies Bergere, which was the resort’s trademark entertainment for most of its pre-renovation life.

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One of the older wings of the property was demolished in 2010 (the 300-wing)……half of it by a little-known implosion. Today’s look is much more bland without the alternating dark/white stripes and the gold-accent glass on the tower tops that was whited out during the refit. The tower along the Strip also had a cool electric-blue waterfall going down the end (which they turned dark — bad decision). We need all the neon we can get…..

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Convention Center Drive:  Greek Isles was not a big name for sure…..it was actually a dump–in bad repair. The hotel has the dubious distinction of being the most renamed joint in Vegas….Debbie Reynolds before Greek Isles…. and the Paddlewheel before that……..and the Royal Americana before that……and finally the Royal Inn (its original name when opened in 1970)…. it was bought by Clarion in 2010 and imploded wearing that name.

The elderly Somerset House Motel across the street dated to the early 60’s. It was leveled in 2011. Nothing but empty lots where both stood (seems to be a recurring trend in that area).

It’s hard to get excited by the new trends of “office-building chic”, multi-toned beige and monochromatic blah. Even some room renovations have stripped out colors in favor of hospital-room white (see Delano‘s clinical decor at Mandalay Bay, which feels like being in a padded cell). When Sahara became SLS, the cans of white paint must have numbered in the thousands.

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The north end of the Strip has clearly been hit the hardest. Not only have historic properties like New Frontier and the legendary Stardust been turned into rubble, but ballyhooed projects meant to rise from the debris have fallen into their own decay. Let’s hope the same thing doesn’t happen where Riviera once stood.

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Can’t begin to say enough on this one–it’s already been talked about enough…. but it has to be mentioned as it was probably the greatest loss of neon glory in recent years…..

These days, visitors are greeted by huge LED screens that rival those in Times Square. Sure, they’re eye-catching, but also cold and clinical.

Fremont Street is the best remaining place to see authentic neon artworks in all their splendor. But they, too, are falling out of favor as hotels get purchased and modernized (think The D and Golden Gate).

If you love neon like Greg and I do, be sure to visit your favorites and snap some photos while you still can. The pile of carcasses at Neon Museum will most likely grow higher as Sin City continues to rip out its own electric heart.

Photos and quotes by Greg C

This article previously appeared on another site. It has been updated.

Westgate Turns Strip-side Gouging On Its Ear


Find out why I’m constantly fawning over Westgate Las Vegas…

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It’s worth noting that, since this article’s original publication nearly two years ago on another website, I have stayed numerous times at Westgate during non-peak/non-convention periods. During those visits, the gates were conveniently open..and so were the opportunities for free (and hassle-free) parking without even the need for ticket validation or a room key. Apparently the resort is enforcing controlled access only when the situation demands it…to enhance the experience of their own guests.

The following section, although a re-publishing, has been updated and revised with current information.

Ever since MGM Resorts instituted a complex and ever-rising parking charge at their Strip properties, it was only a matter of time before others like Caesars properties, Cosmopolitan and Wynn/Encore followed suit (let’s call it “resort fee deja vu”). But while these insulting fees basically stick it to everyone (excluding certain levels of play and resort-branded credit card holders), Westgate Las Vegas has a parking policy to protect and reward their guests.

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That statement might initially sound like the infamous public-relations nonsense issued by Caesars Entertainment Corporation when they instituted resort fees “because the public demanded them.” Not so at Westgate, where the intent is clearly to ensure that their lots aren’t being jammed by drivers who are actually heading elsewhere.

You see, Westgate Las Vegas is in the sticky position of being both 1) adjacent to a convention center that charges hefty parking fees, and 2) located on a monorail line that takes riders all the way to MGM Grand and other properties along the way that now charge parking fees.

When I met with reps from the Westgate marketing team a while back, the subject of parking policies came up. Rumors had been swirling about MGM’s plans and Westgate was already considering their options to address the ramifications.

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Soon after, both my friend (photographer Greg C.) and I separately discovered that the multi-story garages and open-air lots had been secured. Automated ticketing kiosks had been installed and a ten-dollar daily fee was now in effect.

But….this is important….the fee was reimbursable for hotel guests, restaurant diners, attendees to Westgate shows and those who come to visit the casino and sports book.

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The “To Serve You Better” double-talk that’s usually issued in these situations is actually genuine here. Westgate patrons won’t have to be concerned that conventioneers and monorail riders are using up the available parking spaces.

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Signs are liberally posted throughout Westgate to show where to get your ticket validated. Naturally, you’ll need to present your dining/show ticket/betting receipt/player’s card as proof of your patronage.

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Then you simply insert that validated ticket into the automated exit gate at the lots and garages. Hotel guests have it even simpler, as their room key operates the exit gates as well.

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In addition, Westgate charges $20 to utilize their valet service during events and conventions, especially those at the adjacent Las Vegas Convention Center. But once again, this fee is reimbursed for hotel guests.

While walking the property to photograph the lots, gates and kiosks, I noticed several circumstances where cars approached the gates, read the new policy signage, then backed out and left. This is only conjecture, but I have to assume that these persons weren’t actually Westgate customers, meaning the intent of the fees is working.

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If this program turns out to be successful, perhaps we can eventually expect other resorts in similar situations (think Tropicana, Venetian/Palazzo and Treasure Island) to try their hand at customer-friendly parking programs. And once again, this could work in their favor to take on the money-grubbing bigger chains.

The policies and practices in Las Vegas are ever-evolving…and they’re rarely designed to truly improve the Vegas visitor’s experience. So, while MGM and copycat properties are using parking fees as a blatant cash grab, more guest-friendly resorts will be protecting their own.

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That’s why I’ll be booking more stays at Westgate. You should consider them, too.

Follow this link for a current list of Westgate Las Vegas discounted room rates, packages and promotional specials.

 

Photos: Sammasseur

Strip In The Dark Tonight For Earth Hour


Earth Hour Las Vegas is here again so get out your cameras….and a flashlight….

Things are about to go dark on the Strip. But don’t worry, the power “outage” isn’t a mishap…it’s part of a planet-wide awareness movement. Known as Earth Hour, the annual event will be making its ninth Vegas appearance…er, disappearance this Saturday, March 24th from 8:30 pm to 9:30 pm. And it’s really a sight not to see.

Here’s a clip from KTNV’s coverage two years ago:

Earth Hour is more than just a publicity stunt or meaningless tradition. It’s part of a global initiative to bring awareness to the threats of climate change and related environmental concerns. More than 160 nations participate in Earth Hour, which was started by the World Wildlife Fund back in 2007.

To be a part of Earth Hour, individuals, organizations, landmarks and businesses are encouraged to turn off all non-essential lighting for 60 minutes. During that time and (and throughout the evening), events are held to support and publicize global green initiatives.

Earth Hour Las Vegas 2018

Here’s what the Venetian/Palazzo has in store for tonight:

The Venetian®, The Palazzo®, and Sands® Expo will be celebrating Earth Hour 2018 by turning off non-essential lights at 8:30 p.m. In addition, guests of the resort will also be invited to turn off non-essential lighting in their guest suites and share in the Earth Hour experience.
This effort is a part of the worldwide annual environmental campaign that asks organizations and individuals to turn off lights for one hour. To bring further awareness to this initiative, the resorts will turn exterior marquee signs green outside of Earth Hour.
The Venetian, The Palazzo, and Sands Expo are fully engaged in the Sands ECO360° Global Sustainability strategy designed to help minimize the environmental impact of the company. Las Vegas Sands’ vision is to lead the way in sustainable building development and resort operations; striving to leave a responsible, cleaner, and safer world for future generations.

Earth Hour Las Vegas 2018

According to the World Wildlife Fund‘s official site:

“WWF’s Earth Hour shows us how each of us can be heroes for our planet, our home. Our actions today can change our tomorrow – together, let’s #ChangeClimateChange”.

Since its Las Vegas beginnings, I’ve heard many cynics saying that an hour’s worth of electricity is just a drop in the ocean, so to speak. But that’s not really the point of Earth Hour. Awareness is everything, and even a city of excess can take big steps to reduce their impact on the environment throughout the year.

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      World Wildlife Fund’s “Pandy” visits the famous Welcome To Vegas sign…

For instance, Caesars Corporation cites environmental stewardship as one of the four pillars of their Code of Commitment. CET initiated “Code Green” in 2008 with a promise to preserve the planet for current and future generations. You can read about their effort by visiting here.

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                      Human Nature back in the Imperial Palace days….

MGM Resorts has their own environmental sustainability program. Its highest-profile effort so far has been the construction of the world’s largest rooftop solar array atop the Mandalay Bay Convention Center.

Venetian/Palazzo boasts several awards for their Sands ECO360 Global Sustainability Program, which minimizes global impact in their building and operations programs. Parent company Las Vegas Sands Corp. is rated highest in the world for hospitality companies by Newsweek’s 2016 Green Ranking.

 

It’s really an understatement to say that building a city in the middle of the desert was impractical and excessive. But of course, Vegas has always boasted about its over-the-top qualities. However, as cultural shifts (and a rapidly-dwindling Lake Mead) remind us, the viability of life in Vegas valley would reach a tipping point without methods to address what we consume there.

Earth Hour Las Vegas 2018

Earth Hour Las Vegas 2018

      Thunder From Down Under strips off their Earth Hour shirts to celebrate…

To that end, we’ve seen big changes in the way that mega-resorts…and even the smaller hotels…are handling the mass consumption of resources. It’s now somewhat common for resorts to offer dining or other incentives when opting out of daily housekeeping. Water-saving shower heads, high-efficiency toilets, and energy-efficient bulbs have been installed throughout the city.

In many hotels, “smart” thermostats and motion sensors curtail unnecessary lighting and cooling. The majority of guest and convention trash is sorted and recycled in massive efforts that guests will never see. Reclaimed and green-wise building materials are now the norm. Even a large portion of the ill-fated Harmon Hotel‘s materials were collected for re-purposing.

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     And let’s not forget about those massive, enormous solar arrays outside of the city…

So when the lights go dark on the Strip tonight, enjoy the coolness factor and take lots of memorable photos. But please remember the message that Earth Hour brings…and how we can all make a difference.

You can learn more by visiting EarthHour.org via this link.

Photos: Sammasseur, Venetian, EarthHour.org, Earth Hour Las Vegas

Is Sin City Determined To Drive You Away?


Asking the tough question that’s probably on lots of minds…

Back in 2016, while editing a guest writer’s article about the de-theming of Luxor Hotel Casino for another website, I felt a long-brewing flame inside me suddenly become a flash fire. The article reminded me of all the things I fell in love with that Vegas was so intent on removing. I felt the need to rant about the path that Sin City has headed down. This is the result of that emotional rush.

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   “Has anyone seen those talking camels?”...                       

Since beginning my own Vegas addiction in 2005, I’ve helplessly watched as some of my favorite attractions have been yanked out and tossed into that box labeled “When Vegas Was Better”. They include SPEED, the roller coaster at Sahara, the HIGH ROLLER ride atop the Stratosphere (their own roller coaster, not that slow-moving LINQ observation wheel), MGM Grand‘s Lion Habitat and the indoor white tiger pool at Mirage.

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          Rio’s “Show In The Sky” was scaled way back and ultimately removed…

Then there are the gorgeous exterior fountains at Paris and Monte Carlo, the lobby aquarium at Mandalay BayRio’s legendary Show In The Sky, moving statues and costumed Roman gladiators strolling around Caesars Palace …and on and on.

With rumors swirling of both Luxor and Excalibur getting another strip-down, that guest writer’s article really hit home. It prompted me to finally vocalize something that I’m convinced is on lots of other readers’ minds.

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         The Linq Hotel – from dump to overpriced eyesore in the name of progress…

Not only have the attractions and free shows been ripped out, but the campiness and fun of hotel themes have been chiseled away ad nauseam. Sure, Imperial Palace was a flophouse. But it was also extremely affordable, had a unified faux-Asian charm…and those unforgettable Dealertainers. Now we have The Linq – a stupidly-named, generic exercise in blandness stocked with Ikea-grade furniture, glaringly-bright interiors and a hideous exterior paint job that defies explanation.

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                                                   Sorry, SLS, but I prefer this…

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                                                                    …to this…

In an alternate universe, Imperial Palace regulars might have moved down to Bill’s Gambling Hall or up the Strip to Sahara to get their affordable room and themed surroundings. But not in THIS reality, where Sahara’s Moroccan stylings were jettisoned in favor of white-on-white at the absurdly-overpriced SLS (three letters that represent nothing, really).

Remember the Victorian-era rich woods, stained glass and gorgeous chandeliers at Bill’s Gambling Hall (originally Barbary Coast)? That stylish little hotel got put on a salt-free diet of beige, blandness and more beige. It was refitted and renamed the meaningless Cromwell a few years ago (who exactly is Cromwell…a stuffy old butler?).

Bye-bye, Victorian Rooms $4.99 steak and eggs…hello to Giada and $60.00 for a 7-oz filet. I’m sure that Giada’s dental work didn’t come cheaply, but should you have to pay for it?

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                                           $36.00 for ravioli…just because I can…

There was once a time when guests arriving at Paris were greeted with quaint French phrases. Those arriving at Luxor could take a Nile riverboat to their inclinator (an angular elevator in the pyramid). Treasure Island was alive with buccaneers and a swashbuckling outdoor show.

The mirage-themed….er, Mirage was lined with bamboo accents and staff members wore tropical shirts (the volcano erupted way more frequently, too). Now the only thing that really sets these hotels apart from one another is the amount of their respective mandatory fees.

The fact that this trend continues could mean two things from where I stand. Either people don’t really care, or the powers that be aren’t concerned with what you want. When you poke around the internet and read things like “I’m done with Vegas. I can visit shopping malls at home and gamble at my local casino without being ripped off for everything”, you have to ask yourself who is right.

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                      These prices are long gone…and so is the restaurant itself…

I still love Vegas, enough to visit at least twice a month. But you can believe that my spending habits, entertainment choices and lodging selections have been altered dramatically. At first, it was a retreat into the Downtown area. where hotels and restaurants were much cheaper, parking was free and resort fees where unheard-of. Then Fremont Street and the surrounding area got bit by the same dollar-sucking bug.

These days, the ancient and crumbling Golden Gate Hotel tacks on an additional $20 per day to your bill (for nothing, really). Mermaids and the 99-cent hot dog are both gone. Parking meters line the city streets, gates block your entrance into hotel garages until you pay up, and the Gold Spike‘s $5.99 Prime Rib special will set you back $37 at Oscars (and side dishes are no longer part of the meal, by the way).

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                Those talking statues have left Caesars Palace for parts unknown…

After Downtown and the Strip both nickeled-and-dimed me to the point of defeat, I scoured the outlying areas in search of new haunts. And what did I find? Themes! Value! Free attractions! Yes, they’re still out there, waiting for you die-hards to discover. There really aren’t many remaining, and even the resorts that offer these beloved relics of yesterday’s Vegas have been affected by money-grubbing, albeit to a much lesser extent.

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                            Eastside Cannery – new, gorgeous, affordable…

We’re talking the likes of Sam’s Town (excellent cheap Firelight Buffet and lovely Mystic Falls attraction and show) and Eastside Cannery…one of my favorite Vegas hotels with no resort fees until very recently, extremely reasonable rates, free Wi-Fi and Strip-quality rooms on Boulder Highway.

Stations Casinos dot the entire valley, each one offering a different personality with plenty of attractions and dining options that won’t break the bank. They’ve also taken ownership of the faltering Palms Casino west of the Strip. My favorite of their value-geared locations is Texas Station for its atmosphere, cheap dining and movie theaters.

Palace Station, which is currently undergoing a major renovation, is my go-to for Feast Buffet. There, weekday dinners are only $10.99 and breakfast is $7.99 Monday-Saturday. Sunday brunch is $11.99 vs. $23.49 at Excalibur and $25.99 at Mandalay Bay, making it totally worth the drive for quality basics. And parking is still free…as it SHOULD  be.

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     Serene Hotel on E. Harmon Ave. offers a nice alternative to Strip gouging…

Let’s not forget the wide array of smaller boutique hotels, like SereneArtisan, aging Royal Resort and Tuscany Suites that offer a lot more style and personality than the Aria “office complex” ever could. Unfortunately, most of these have tacked on mandatory fees like their Strip counterparts, but are far less expensive overall than the big boys. And you won’t have to stand in line and be subjected to a pat-down just to take a dip in the pool.

It’s no secret that Vegas casinos have seen a drop in revenue, resulting in actions to make up that money elsewhere. Bottle service, admission fees, higher show prices, fewer free drinks for casino players, rationed complimentary cocktails using less alcohol and cheaper spirits, cutbacks on Player’s Club rewards. Maybe if they never rolled out the universally-hated 6:5 Blackjack odds, a bottle of water wouldn’t cost seven dollars?

I know that there are those of you out there, reading this now, who say “Things change. Vegas moves forward. The days of old Vegas are over”. To you I respond “That’s true if you accept it”. But why have we as a collective group of Vegas-goers allowed this to happen?

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                                 Sorry, Holly…we’re not buying into your lies…

Can you really state, with total honesty, that it’s fair for this city to tack on Resort Fees, Parking Fees, Energy Surcharges, Live Entertainment Taxes, Customer Facility Charges, Concession Recovery Fees, Concession and Franchise Fees, Room Preference Fees, Telephone Call Convenience Fees, Ticket Convenience Fees, Credit Card Usage Fees, Live Reservation Operator Surcharges, Early Check-in Fees, In-room Safe Usage Fees…and many more…to your visit?

How soon before they install machines to collect quarters before you can use the casino restroom? When I was a writer for VegasChatter, we learned that some restaurants were starting to tack on an extra charge to serve you a glass of tap water along with your meal. Yes, tap water! Of course, their response was the typical “to serve our customers better” nonsense.

Isn’t it outrageous to you that free in-room coffeemakers, continental breakfast and wireless internet (things that are standard in just about every basic motel around the nation) are not provided in Las Vegas? Apparently not, because thousands of people shrug it off every day.

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Stratosphere has attempted to counteract “Today’s Vegas” with an ad campaign that has wonderful intentions. Called “Take Vegas Back“, Stratosphere is running commercials and filling the city with billboards and print ads. They plead for a return to the days when average Joes and Janes could enjoy themselves in Sin City without having to be super-rich or super-gorgeous. Too bad the hotel itself is a bit hypocritical by charging a $32.99 plus tax Daily Resort Fee…and a bacon double-cheeseburger is $15.99 in their casual Roxy’s Diner.

Once this city is completely consumed by blandness, fraudulent extortion charges, soaring prices and declining customer service, this writer may reach the point where Vegas becomes the rare once-a-year destination. After all, there are plenty of other places to visit where you can get bang for your buck. You know…like Vegas USED to be.

It doesn’t have to be this way, though. Things could revert if we stopped being so docile towards this nonsense and actually spoke out/fought back/refused to go along. Perhaps we’re seeing signs of this already, at least in regards to MGM’s parking fees, where rumors of show closings and dramatically-dropping retail sales quickly surfaced.

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                 HEXX and Budweiser Beer Park – two levels of scamming…

Why stop there? Let the hoteliers, restaurateurs and politicians know that you’ve had enough. Scott Roeben of VitalVegas.com put it beautifully when he exposed the CNF Concession and Franchise Fee at HEXX, Budweiser Beer ParkCabo Wabo Cantina, Senor Frogs and others:

Vegas visitors have long bemoaned the fact hotels charge resort fees, but Cabo Wabo Cantina and a few other Strip restaurants charge this concession fee, and it’s far worse than a resort fee because you get nothing whatsoever for it. It’s just a fee tacked onto your bill.

The CNF charge is, in fact, worse than a resort fee, because guests typically don’t learn about the gratuitous fee until their bill arrives, when it’s too late to choose another restaurant.

Adding to the outrage of the CNF charge is the fact it’s added to your bill before the sales tax is calculated, so you’re paying tax on a tax.

What can you do if you’re presented with a bill that includes a CNF charge you didn’t know about? Refuse to pay it. Talk to a manager, demand the charge be reversed and raise holy hell. Tell everyone you know to stay away. E-mail. Tweet. Comment on Facebook. Rant. Rail. Fight back.

Let these venues know we’re mad as hell and we’re not going to take it in the cornhole anymore.

Scott has also gone on camera and used his site to expose other customer-gouging practices, particularly at MGM Resorts.

And then there’s Branden Powers, the man behind Golden Tiki and the new Evel Pie pizza joint in Downtown, who wrote this beautiful treatise on the “old ways” for Las Vegas Review Journal:

Because of my history with this great city, I want to make sure that its past is not forgotten. We need more Las Vegas. Nightclubs, arenas and professional sports teams are all great. But we need places where people can go talk to each other, share a cocktail and dine on a great steak while watching a classic performer.

People want to experience the Las Vegas of yesteryear because they love its history as much as I do. We need to make sure that is protected. Our history like all things in the desert is slowly evaporating. We never should have lost JUBILEE, the last classic showgirl revue. We should have rallied around it, supported it and funded it as a community.

It’s important that places like The Golden SteerFrankie’s Tiki RoomCasa Di AmoreHugo’s Cellar and The Peppermill Lounge, just to name a few, live on.

I intend to carry the torch and not only protect our legacy but also rebuild it anew with places like The Golden Tiki that seem as if they’ve always been there. Las Vegas Review Journal, August 12, 2016

If more folks had the fortitude of Scott Roeben and Branden Powers, Las Vegas could actually return to the days of being affordable. And it would be lots more fun than it already is.

 

Photos: Sammasseur, Stratosphere.com, Caesars.com.

Excerpts by Scott Roeben and Branden Powers used with permission

Update #1

This Saturday, after attending the Black and White fundraiser at Mandalay Bay, I stopped at Dick’s Last Resort inside Excalibur for a quick bite…and to get re-hydrated.

Being charged $33.98 for an appetizer and salad was bad enough…but I was also slapped with an insulting fee for the glass of water that I asked for. Yes, it’s only 75 cents. But if you don’t see what this means for the future of Vegas tourism, you need to read on.

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That makes this article as timely as ever. Blatant gouging of guests will continue and grow worse as long as Vegas visitors shrug it off. MGM Resorts is at the forefront of this practice. Speak with your wallet and refuse to be ripped off. 

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   Outrageous prices, a mandatory gratuity and a service charge on top of that?

UPDATE #2

This week at SLS’s The Sayer’s Club, I ordered three small vodka/tonics from a cocktail waitress. What should have been served was “well liquor” was charged as top-shelf (big difference in price) and came with a request to tip TWO individuals. I added 15% to the base charge and didn’t dispute the bill (if well liquor is not available, it is the responsibility of the server to state “We carry ______ brands only, is that okay?”. Nevertheless, speak with your wallet and refuse to patronize establishments that knowingly gouge their patrons.

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“Aussie Heat” Host Creates a Natural Approach to Fitness Products


Adam Barr’s muscular cast endorses his Green Barr cannabis-based wellness formulas…

Having covered the Mr. Olympia Fitness Expo for many years in Las Vegas, I’ve seen many outside-the-box health and fitness products. Ones like ManCakes high-protein pancakes. Arctic Zero fit frozen desserts. Ostrim ostrich-based jerky and meat sticks. Now Aussie Heat host Adam Barr has opened up a whole new world of ideas with a cannabis-based line of health and wellness products named Green Barr.

The uses of marijuana go back thousands of years, from ancient anesthesia in China to treatment of cataracts in Egypt. Until just recently, marketing items from this family of plants in contemporary United States would have been illegal…and perceived by many as outlandish. But times are changing and the laws are catching up.

Aussie Heat Adam Green Barr

There are those who view cannabis as a type of miracle cure. It’s been used for treatment from conditions as diverse as epilepsy in children to dementia in Alzheimer’s patients. It’s also known to ease the side effects of cancer treatments and has been proven to attack cancer cells.

As the medical community reverses its position on marijuana/cannabis from being a recreational drug to one of serious medical importance, the general public is taking note. And while everyone is playing catch-up with the legalities, forward-thinking individuals are preparing to usher in a new wave of uses.

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     Adam Barr (center, back row) and the guys have a flex-off with this writer…

Adam Barr is one such individual. You may recognize Barr from my numerous articles on the innovative upstart Aussie Heat male revue Planet Hollywood’s V Theater. Adam is a stand-up kind of guy…literally. When not using his charisma to host the sexy production, he sometimes takes to the stage for his own comedy routines.

Aussie Heat Adam Green Barr

Adam Barr is an advocate of all things natural…                  

But Adam’s venture into the cannabis business is no joke. This lover of nature in all its forms has looked to ancient healing methods to create the Green Barr line. His products use natural medicines to restore healthy living and promote recovery. With them, he intends to take the fitness community by storm.

Aussie Heat Adam Green Barr

In a phone interview last week, Adam explained the varieties of marijuana and why various classes are regulated differently.  He said that most people associate marijuana with THC (tetrahydrocannabinol), the mind-altering form that creates a euphoric “high”…and a stimulated appetite. THC is currently listed as a Schedule 1 drug by the U.S. Drug Enforcement Agency and is regulated as such (a detailed explanation is here).

But then there is CBD (cannabidiol), a non-psychoactive compound that’s mostly derived from hemp. While CBD won’t affect the mind, its positive effects on the body make for an impressive check-list of treatments for common ailments.

The most promising research these days is for the use of CBD to fight cancer. Cannabidiol has been shown to block the spread of cancer cells, slow their growth and encourage the destruction of cancerous cells altogether.

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The use of CBD and cannabis derivatives for everyday problems is what Green Barr is all about. By that I mean stress, anxiety, pain, acne, inflammation and depression. Then there are anti-emetic (nausea and vomiting) and anti-oxidant (neuro-regenerative) benefits as well.

Barr had the idea to create a line of micro-dose CBD (Emerald) and cannabis (Green) products that would target athletes, fitness enthusiasts and those looking for a natural alternatives for healing.

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Aussie Heat Adam Green Barr

         Stuntman Simon Farrow’s heroic frame is built on Green Mag Mist…   

Adam then teamed up with Simon Farrow, his muscular cast mate from Aussie Heat. Farrow is a sometime movie stuntman (Alien: Covenant) and actor who already had his own Organics4me line of magnesium-centric pre-workout spray. Together they’ve expanded and refined Green Barr‘s presentation to include teas, capsules, tablets, moisturizing creams and spray mist.

Aussie Heat Adam Green Barr

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Aussie Heat Adam Green Barr

While laws continue to change regarding the distribution of CBD and cannabis, Barr is taking a grassroots (pardon the pun) approach to marketing. In order to do that, Adam is starting small…like selling at farmers’ markets in Los Angeles.

Behind that will be conventional retailing through gyms and online. Of course, the goal of any marketing plan is mass distribution. In this case, easy-to-access state-regulated dispensaries are where Adam ultimately wants Green Barr to be sold.

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Not having tried marijuana products of any kind in the past, I was hesitant to sample a relaxation formula that Barr gave me. But years of insomnia have haunted me and it is difficult to get through an entire night.

So I tried one micro-dose capsule before bedtime and slept like I hadn’t in years….with zero negative effects the next day. In fact, I woke up feeling refreshed and alert and got that result every time. As you might imagine, it was thrilling.

The cast of Aussie Heat also uses and swears by Green Barr. With those hard-working bodies on display at the intimate V Theater each night, there’s no way to hide the results of their successful regimens.

Aussie Heat Adam Green Barr

Simon Ata puts “flex” in “flexible” thanks in part to Green Barr supplements…

Simon Ata aka “Simonster” is one of Green Barr‘s biggest advocates. As a member of StrengthProject.com‘s fitness team, this shredded young athlete performs astounding gymnastics, yet his body is always flexible and healthy-looking.

Aussie Heat Adam Green Barr

Performing a physically-demanding show nightly can be taxing on bodies of any age. For the Aussie Heat guys, a typical day requires rehearsal and stretching before hitting the stage at 10:30pm. Then they move over to nearby Blondie’s to greet and hang out with audience members before having dinner after 2 am. Then some of them hit the all-night gym for strength conditioning. If Green Barr products can help performers like these guys to get through a typical work week, imagine what they can do for someone in the conventional 9-to-5 world.

To learn more about the beneficial effects of micro-dose cannabis and CBD, check out Green Barr‘s Instagram page or visit them on Facebook.

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Me (center) flexing with the guys from Aussie Heat…                 

Note: This is not a compensated endorsement. Green Barr works for me.

Aussie Heat performs Thursday through Sunday at 10:30 pm inside Planet Hollywood’s V Theater. VegasFool.com is offering tickets starting at $39.00 (plus taxes/fees) by following this link and entering code VEGASFOOL 30 at checkout.

Photos: Sammasseur, Green Barr, Simon Ata, Adam Barr, Simon Farrow, Aussie Heat

 

 

 

 

 

 

 

 

 

 

If You Build It On The Sidewalk, They Will Come. Maybe…


Vegas is utilizing every available space to sell you something – with mixed results.

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Taking in the north half of the Strip from the 26th floor of Wynn’s original tower, I was reminded of a trend that has swept over Vegas in recent years. An amazing amount of new stores, bars and restaurants have risen where once was nothing but sidewalk.

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Sugar Factory restaurant in front of Fashion Show Mall. The CVS/Avengers annex that replaced a pirate ship’s dock. Gilley’s and Starbucks over the wooden “boardwalk” of Treasure Island. One of the newest is Wynn Plaza, the fourth retail corridor at Wynn/Encore resort. All have sprung from what is now considered “wasted space”.

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Rhumbar at Mirage was one of the first to initiate this approach. Using square footage from decorative faux grass and shrubbery, the lounge/patio opened in March of 2009. Tellingly, it arrived around the same time that the casino’s White Tiger Pool was removed in favor of BLT, a gourmet burger joint.

This entire section of Mirage was once accessed by a “people mover” or electric walkway. As was the philosophy of the new “megaresort” concept, people-movers and free attractions would lure pedestrians inside from the Strip, where they’d hopefully stay to gamble and more.

But with this decade’s falling interest in slot machines and table games, the wise men of Mirage opted to replace that expensive tiger pool with something that could potentially generate alternate income. At the same time, the people-mover was replaced with a conventional concrete sidewalk, a cost-cutting measure that reflected the new business model.

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Sidewalk

Soon after, Paris Hotel Casino ripped out the gorgeous La Fontaine des Mers fountain and constructed Sugar Factory restaurant and store in its place (it later became HEXX Kitchen + Bar). Then HEXX was topped with a second level for Budweiser Beer Park. That made two bar/restaurant concepts on a spot that was once just eye candy.

Sidewalk

Interestingly, now that Sugar Factory has relocated to Fashion Show Mall, it holds the dubious distinction of rising up not once but twice from Vegas Strip sidewalks.

Once the practice of using every available inch of sidewalk space for retail took hold, entire sections of Las Vegas Boulevard literally became Strip malls. So long Bally’s fountains and gardens, hello hideous Grand Bazaar Shops.

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Sidewalk

As shifting trends have turned Las Vegas into an oversized Mall of The Americas, visiting the casinos is no longer a must-do activity. Why bother to go inside when you can eat, drink and shop right on the sidewalk?

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Monte Carlo, the rather generic-looking MGM Resorts property that was once fading into indifference, was rebranded into the even more generic-sounding PARK MGM. The first step in that process was…you guessed it…the retail-ization of the hotel’s frontage. Out went sculptures and a large fountain, in came Double Barrel Roadhouse, 800 Degrees Pizza, Boulevard Creamery and more. Decorative flourishes were gutted and replaced by pale colors and some cheap-looking olive green paint. Boring!

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This time, the build-out was so extreme that the hotel is essentially hidden from view. Would you even recognize it now from the photo above? It would seem that, as with casinos, the hotels themselves are now becoming a side offering.

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The retail-ization of Las Vegas Boulevard eventually spread to Downtown’s Fremont Street. Underneath the four-block canopy, a wide-open pedestrian mall is now packed to the max with kiosks, vendors, bars and patio lounges (that require a drink minimum to take a seat).

Binion’s is the best example of how Downtown casinos shifted their focus from interior to the sidewalks. Exploring the property, you’ll find numerous examples of a time when guests stayed and played indoors.

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Sidewalk

On the second floor, a buffet and the Gee Joon Asian restaurant are collecting dust. In the basement, a once-popular 24-hour Coffee Shop is abandoned as well.

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The back half of the casino floor, where guests once checked into the hotel (shuttered since 2009), is nearly forgotten. The poker room, original home of the World Series of Poker, has also been put to rest.

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But out front, thriving Whiskey Licker Bar and Cowgirl Up  Cantina would have you believing that all is well inside the historic property. Outdoor revelers raise their glasses and park their bums on saddle-shaped stools, most never venturing into the aging property. New visitors might never realize that a 366-room hotel once operated there.

Of course, outdoor offerings are no guarantee of success. When Lady Lucky reopened as Downtown Grand in 2013, a great deal of fanfare centered around activities planned for adjacent Third Street. Sidewalk gambling, movie screenings and indoor/outdoor dining and an open-air nightclub (courtesy of Richard Sandoval’s “Commissary”) were rolled out. Not one of those things took hold.

Then the folks at Downtown Grand took yet another cue from the Strip and announced an outdoor urban park called The Quad. Utilizing empty lots and part of a parking garage, The Quad was to feature a stage, tavern, fitness center, nightclub and climbing wall. If all of this sounds familiar, perhaps you’re thinking of LINQ Promenade or The Park at New York NY. Surprisingly, it all fell through in favor of an additional hotel tower, currently under construction.

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And so it goes…the constant reinvention of Las Vegas. Eventually, visitors while tire of the heat and venture back into the casinos that put Sin City on the map. Until then, the white tigers will be waiting.

Photos: {Sammasseur, Flickr]