Relive Your Hollywood Favorites The Authentic Way at ‘The 35 CINEMA’

Downtown movie theater shows classic titles on vintage film projectors as they were meant to be seen…


It’s been more than two decades since digital technology transformed the way we enjoy music and movies. Crystal-clear sound and perfect projection are now the norm…yet to many, something is missing. Gone are the analog hiss of cassette tapes and the distinctive clacking of film projector gears. Who could forget the circular “bleep” that signaled the change of movie reels….or the way an audience would moan on the rare occasion when a movie jammed and melted onscreen?

This slideshow requires JavaScript.

Yes, we’ve become bored with perfection…there’s just nothing nostalgic about it. That’s why vinyl records and turntables have roared back with a vengeance. An MP3 file can’t provide beautiful album cover artwork or the tactile experience of putting a needle on the record.

This slideshow requires JavaScript.

The same holds true for our movie-going excursions. Since this past year, there’s been a nationwide resurgence in the drive-in theater, where social distancing is built in. With only a few new films in release, indoor and outdoor theaters have been featuring 80’s classics like GREMLINS, RAIDERS OF THE LOST ARK, ET, BACK TO THE FUTURE, THE GOONIES and more.

Parents are enjoying the rare opportunity to share those timeless hits on the big screen with their own children, while reliving the days when flickering lights and film imperfections were part of the cinematic experience.

But the original styles of movie-making and projection are having a comeback, too. Powerful directors like Christopher Nolan and Quentin Tarantino regularly use genuine film stock for their pictures, and even the new WONDER WOMAN 1984 was shot entirely on film. There’s a warmth to analog methods that modern technology can’t duplicate.

WonderWOmanFilm

Alas, finding a theater that can project a movie from actual film reels is a near-impossibility. As a former manager (in the 90’s) for the AMC Theaters chain, I spent many hours learning the in’s and out’s of assembling a print (splicing the many individual reels into a completed film), changing expensive xenon lamps, and learning how to thread the complex “platter system”. It’s intricate work…and there’s nothing like it. 

The expensive conversion to digital technology led many independent theaters to permanently shutter, and caused standard 35 millimeter projectors to all but disappear. A few cinemas still hold onto IMAX-film and 70 millimeter workhorses to placate the demands of certain directors, but they’re few and far between. That leaves countless copies of vintage 35mm prints just sitting in vaults, yearning to be rediscovered and shown in their original format.

This slideshow requires JavaScript.

Fortunately for Las Vegas visitors and residents, downtown fun spot The Nerd expanded their footprint in early February to open The 35 Cinema. The 35 Cinema is the only movie theater in the state to strictly use traditional, analog film projection. Their main 35mm projector handles all of the Hollywood blockbusters, while a secondary system is designed for the rare 16mm print.

101989572_675064606609136_8369025414641835589_n

According to owner John Lohmann, The 35 Cinema is also the only commercial theater in the world to have its projector inside the auditorium. The concept is the culmination of a dream that’s spanned two decades. Watching the projectionist thread the film, boot up the bulb and dim the house lights becomes part of the show. And once again, those mechanical sounds just amplify the mood.

10011472_10203552702003861_4673381416987586828_n (1)

The manager of The 35 Cinema is actress Lisa Wilcox, with whom this writer spent many hours in darkened theaters. Ms. Wilcox starred as “Alice” in A NIGHTMARE ON ELM STREET 4: The Dream Master, my absolute favorite of the series (I saw it eight times). Her character survived to take the lead in Part 5. I was fortunate enough to meet this dynamic woman at RIO Hotel Casino a few years back. Las Vegas is lucky to have her.

Ms. Wilcox and her 80’s horror-film career might have a bit of an influence on The 35 Cinema‘s programming. This week, the revival house is showing pristine copies of ALIEN (1979) and THE SHINING (1980). Previous titles have included THE FINAL TERROR (starring Vegas resident Adrian Zmed), BEWARE! THE BLOB, and PHANTOM OF THE OPERA with Robert Englund.  Upcoming classics include TRON (1982), STAR WARS (1977), THE MATRIX and 2001:A SPACE ODYSSEY.

This slideshow requires JavaScript.

Being located within THE NERD gives The 35 Cinema two distinct advantages. First, its entrance is through the bar, so all audience members must be 21 years or older (no disruptive children to ruin the cinematic experience!). Secondly, THE NERD is devoted to fans of fantasy, science fiction and horror. So, your fellow viewers are kindred, ready to blast off with you on a shared adventure.

150942747_847432059372389_3048917211542987233_o

Along with the films, patrons can expect a variety of special events in the months ahead. There will be celebrity appearances and Q & A sessions with people involved in the films being presented. Actor/director Oliver Robins (“Robbie” in the Poltergeist series) recently attended a screening of POLTERGEIST 2.

This slideshow requires JavaScript.

Despite being located inside the massive Neonopolis entertainment complex on Fremont Street, The 35 Cinema is a passion project that evokes feelings of a small town movie house. Reproductions of famous movie posters adorn the walls and a small, charming snack bar/gift shop serves up hot popcorn, cold drinks and a variety of snacks. There are plenty of autographed photos around, too, which I suspect might be from Ms. Wilcox’s private collection.

This slideshow requires JavaScript.

Tickets are $10 and can be purchased at the theater or online here. So grab your light saber, gather your friends, and head back to the future for a retro-cool time at the movies. Titles change weekly and are subject to studio availability. Click here for show schedule.

20210311_170613

The 35 Cinema is located inside THE NERD at 450 Fremont Street, second level of NEONOPOLIS. Call (702) 575-8486 or visit them online at https://the-35-cinema.ticketleap.com. Click here to read this article’s companion piece of The Cinema 35’s owner John Lohmann.

8df8ad_4620d124143b4442917e3d69c96e4a38_mv2

Photos: Sam Novak and THE NERD/The 35 Cinema via Facebook

 

Las Vegas Drive-in Theater is a Virus-Safe Cure for Cabin Fever


Retro-cool outdoor movie theater provides box-office hits without the need for human contact…

o (4)

Update 10/5/20 – While indoor movie theaters have struggled in their efforts to reopen, West Wind Las Vegas continues to thrive and offer a safe haven for moviegoers. Portable toilets and outdoor sinks have been installed, guests can order hot food and drinks remotely via a QR code, and an outdoor snack tent has been installed for quick goodies.
All through the month of October, horror movies old and new are being featured, including HALLOWEEN 2018 and THE EVIL DEAD. Check the official website for the latest schedule, prices, and upcoming titles.

13 Nights Of Fright

Join us for 13 Nights of Fright October 19-31, featuring a selection of 100 family-friendly fright or horrifying adult delights! Decorate your car during 13 Nights of Fright and bring it to the drive-in for your chance to win a FREE Year of Movies at West Wind! More details on our blog!

13 Nights of Fright Poster

-The drive-in is accessible only to those in vehicles–for movies and A/V presentations only (e.g., worship services).
-Vehicles are spaced at least 10 feet apart (every other parking space).
-No one may leave their vehicle except to visit the restroom.
-Access to the restroom is limited to 1 person (plus a minor child or a disabled companion) at a time. Restrooms are sanitized every 30 minutes.
-Social distancing signage is in place, and all of these restrictions are provided to drive-in customers upon entry.
-Staffing is kept to a minimum; they oversee vehicle entry and ensure the above rules are followed or else a vehicle is told to leave.

-Masks are required at all times outside of your own vehicle. 


Located just a little northwest of downtown near Texas Station and  Fiesta Rancho casinos, West Wind Las Vegas 6 is riding a sudden wave of popularity. While many drive-ins are long gone, West Wind continues to be an entertainment success. The modern digital picture is sharper, brighter, and is easily a match for their indoor counterparts. Sound is broadcast through high-quality FM onto your own car speakers, so you can control the volume and “oomph”.

89992712_10222185818100118_8948878684102590464_n

What makes drive-in theaters especially popular right now is that their unique concept (watching movies under the stars) fits right into the coronavirus outbreak’s “social distancing” guidelines. Once you slide your payment through a crack in the car window, you can avoid being in close proximity to other human beings. The only folks you’ll encounter are the ones inside their concession stand building (or if you need to use the restroom).

o (5)

While indoor theaters charge upwards of $12.00 for a single movie, adult admission to West Wind 6 Drive-in is only $8.00. The titles change every week, with a combination of brand-new releases and holdover hits. Certain screens offer a double-feature of two recent films for the same low price. Children ages 5-11 get in for $2.00, and kids under 5 are free. Tuesdays are even cheaper, with adult tickets costing $5.50. The website offers a newsletter with Internet coupon offers, too.

When global pandemics aren’t the biggest worry of your day, you’ll want to return on a regular basis. An expansion of the outdoor dining and playground areas has added to the drive-in’s appeal. The snack bar offers typical movie-going fare but at noticeably lower prices. And, they’ve upped the fun factor with seasonal activities. During Halloween, the snack bar gets turned into a mini haunted house, complete with staff members in costume. Several times a year, West Wind hosts a Customer Appreciation Night with absolutely free admission, fun, and games.

29594518_1652871388125877_5248432996129476176_n

The main concession building is located in the center of the property. It has a playground and outdoor picnic tables so you can stuff yourself on hot dogs and nachos without missing the movie. Of course, if you want to sneak a peek at one of the other five screens, I won’t tell. They often host special events with pony rides, live entertainment, and a petting zoo.

So, if the quarantine has you suffering from cabin fever, West Wind Drive-in Theater has the cure. Step back in time, look for the lighted arches and classic neon signage. Bring a pillow, wear your pajamas and bunny slippers if you like, and it’s even okay to smoke. And, nobody will scold you if you chat or decide to make out in the back seat.

CoupleOnRoof

West Wind Las Vegas Drive-in Theater is open year-round, rain or shine. It’s located at 4150 West Carey Avenue, northwest of downtown. Click HERE for their current movie titles/showtimes or call  (702) 646-3565 OR (702) 647-1379 for more information.

Photos: West Wind, Sam Novak, Yelp!