SAW Escape Experience Takes to the Strip via FLO Advertising’s Mobile Digital Billboard Trucks


World-famous Egan Productions teams up with the latest high-tech advertising firm to deliver the deep cuts of Lionsgate’s slasher movie series…

Mobile advertising is a rich part of American culture. From Depression-era sandwich boards to Goodyear Blimps hovering over stadiums, advertising has always been most effective when it’s on the move.

Las Vegas has its own popular collection of mobile billboards and taxi toppers. They keep visitors up to date on the hottest shows, best restaurants and newest headliners on the Strip.

FLO Advertising SAW Escape Experience

New Vegas-based FLO Advertising is the latest such venture. FLO Advertising features high-tech digital mobile billboards mounted to a fleet of sleek black trucks. Gliding up and down the Strip with the brightest eye-catching electronic signs, FLO Advertising estimates that they reach up to four million potential customers each month.

FLO’s mobile digital billboards are 23% larger than the conventional mobile digital billboards you’ve been seeing on the Strip. Their electronic signage is staggering 10,000 NITS brightness which is 25% brighter than the competition. Their state of the art technology is instantly update-able and flexible, allowing for unlimited creativity and immediate response to marketing demands.

FLO Advertising SAW Escape Experience

It’s no surprise, then, that innovative Egan Productions , a full-service production company also based in Vegas, has partnered with FLO Advertising to promote their new Official SAW Escape Experience. Inspired by the long-running series of Lionsgate hit films, SAW Escape Experience brings your biggest horror-film fears to life.

FLO Advertising SAW Escape Experience

Now open at 2121 Industrial Road, just behind the Stratosphere and a bone’s throw from the world famous Golden Steer Steakhouse, SAW Escape delivers a full-building multi-room experience that is entirely immersive and absolutely terrifying.

As the unwitting player in Jigsaw’s twisted games, you’ll need to rely on wits and reflexes to survive a harrowing tour of Egan & Co. Meat Packing Plant. That’s where things will undoubtedly take a sinister turn for you and your friends.

FLO Advertising SAW Escape Experience

Since their inception, escape rooms have quickly overtaken murder-mystery dinner theater as the hottest interactive thrill. Egan Productions ramps up the octane by building theirs around a familiar and frightening villain.

“Jigsaw”, the vengeful mastermind behind SAW’s traps and pratfalls, has sliced and diced his way through eight successful films. The latest was released just last Halloween to over 100 million dollars at the box office.

FLO Advertising SAW Escape Experience

             Jason Egan (far right) is embraced by the world of horror films…

SAW Escape benefits by having the best creators at the helm. Egan Productions is the firm behind Fright Dome, the infamous Halloween attraction held each year at Circus Circus. Company creator Jason Egan knows his way around the world of horror. He’s served as Executive Producer on cult horror films like Bloodsucking Bastards and The Neighbor (with Vegas favorite Bill Engvall). He even partnered with legendary director George Romero for a Night of the Living Dead-themed house.

FLO Advertising SAW Escape Experience

                                      Egan on the set of The Neighbor

Jason’s Fright Dome attractions featuring the SAW franchise have been standouts in recent years. So when he decided to launch a permanent escape experience in Las Vegas, it seemed natural to integrate the twisted puzzles and traps of Jigsaw’s sinister universe. And Egan’s successful past collaborations with Lionsgate Studio enabled them to entrust their signature character to his team.

FLO Advertising SAW Escape Experience

               Jason Egan and actor Tobin Bell, the iconic “Jigsaw” himself…

With the Official SAW Escape Experience now welcoming victims visitors, the creative team has entrusted their mobile marketing plans to FLO Advertising. Research shows that 73% of Vegas visitors have seen mobile billboards. Of them, 53% say they remember specific ads that they’ve noticed.

FLO Advertising SAW Escape Experience

If something like a traditional billboard can garner that much attention, imagine the number of impressions that an enormous mobile LED-style ad can achieve with 17,000 tourists walking the Strip every hour.

A large number of visitors wait until they get to Vegas to arrange their entertainment and dining plans. Strip-level mobile advertising is a great way to make arriving tourists aware of what’s new and exciting in Sin City.

FLO Advertising SAW Escape Experience

With the partnership of FLO Advertising and The Official SAW Escape Experience taking to the streets, you can believe that horror fans will be lining up to take their crack at the challenges of Jigsaw. “Do You Want To Play A Game?”

SAW ESCAPE EXPERIENCE operates Sunday, Wednesday and Thursday from 6pm to 11pm, Fridays and Saturdays from 5pm until midnight. Click here to purchase tickets. Information about FLO Advertising Mobile Digital Billboards is available on their website. Click here to learn more or request a quote. 

Photos: FLO Advertising, SAW Escape Experience, Jason Egan via Facebook

 

Pride, Prejudice and a “Pitchfork”


Choreographer Glenn Douglas Packard redefines coming-out dramas with a genre-bending slasher film…

People who run on creative energy frequently have a passion project tucked away deep inside their mind. It lives there, growing and taking shape until it finally breaks free and becomes reality. For Emmy-nominated dance man Glenn Douglas Packard, that secret desire has been the creation of his own horror epic.

Pride Prejudice Pitchfork

Glenn and I first connected in the cyber-world a few years back when a mutual friend posted a review of a movie thriller. As my longtime Florida buddy (who also happens to be named Glenn) and I were discussing the merits and shortcomings of the film, Packard chimed in…and I was like “Hey…aren’t you the guy from Men of the Strip?”.

Being a fan of MOTS frontman Jeff Timmons (98 Degrees), I’d had the good fortune to pen numerous Vegas Chatter articles about the show. Packard and crew had just wrapped up their splashy showcase at Mandalay Bay’s House of Blues and it seemed surreal that we were now debating slasher films from far-flung corners of the country.

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Packard, Timmons and Foland at Men of the Strip rehearsal…             

Fast forward to summer 2017, and once again I’m in Las Vegas, shadowing Timmons, show financier “Money” Mike Foland and Packard for a relaunch of Men of the Strip. One evening after rehearsals, Glenn and I (along with his associate and right-hand man David Mayorga) headed over to LGBTQ locals’ gem The Garage for cocktails…and to discuss how they turned Packard’s imagination into a silver-screen reality.

Pitchfork was created in the spirit of 70’s and 80’s franchises that, like their titular villains, refuse to stay dead. But the film’s tagline “Every Generation Has Its Monster” cuts a bit deeper. In our era of political turmoil, where LGBTQ citizens view the White House with concern and suspicion, one might ask who the true monster is.

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At the home of main character “Hunter”, that answer is even more complex. Returning to his family’s sprawling rural dairy farm and estate, Hunter is about to face a stern father who recently learned of his son’s homosexuality. Hunter’s not coming back alone though, as his art-school classmates have packed into a van for the weekend to throw him a coming-out party of sorts.

Pride Prejudice Pitchfork

Pride Prejudice Pitchfork

Sexual dynamics are front and center in most slasher films. Those barn-loft trysts and back-seat hookups inevitably lead to a bloody demise. In Pitchfork, sex and sexual subtext permeate nearly every sequence, especially as the story reaches its outrageous climax.

Pride Prejudice Pitchfork

It’s no accident that Pitchfork‘s maniac is a muscular, shirtless man…abs and pecs on display as he slices his way through the cast of characters. Under other circumstances he might be considered hot…in a kinky kind of way. But there’s the issue of a farm tool in place of his left hand. That’s one detail you’d probably leave out of your Grindr profile.

Pride Prejudice Pitchfork

Both Hunter and “Pitch” have daddy issues and highly involved mothers. Each views himself as an outsider, desiring acceptance from his respective family. How they deal with being different, the way they were raised…and how they turn out as adults…offer a strong metaphor for “growing up gay” in today’s volatile and ever-changing society.

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When dreaming up the concept for Pitchfork, it’s unlikely that Packard envisioned he’d one day be acting as its producer, director, casting supervisor and choreographer, too. Yes…choreographer. Would you seriously expect a bunch of vacationing art students to NOT have a barn dance on their gay buddy’s farm?

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Pride Prejudice Pitchfork

Pride Prejudice Pitchfork

Did someone say “Barn Dance”?                         

Despite this being his directorial debut, Packard fills Pitchfork with plenty of style and memorable imagery. The camera swoops in and around each scene, accentuated with glorious aerial shots and starkly-lit night sequences by cinematographer/editor Rey Gutierrez. It boggles the mind that the film was recorded with a single camera in 21 days on the director’s own family farm.

Pride Prejudice Pitchfork

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                  Men of the Strip’s Keith Webb gets a sticky facial…                                              

Like most passion projects, family and friends offered their time and energy to make Pitchfork a reality. Dancer Keith Webb, who also worked with Packard on Men of the Strip, amps up the cast’s hunk quotient as an ill-fated jock.

Plenty of Sin City DNA infuses the heart and soul of Pitchfork. Vegas resident Mayorga from Zombie Burlesque and Men of the Strip served as Assistant Director. Darryl F. Gariglio of Grand Adventures Tours Las Vegas was its Executive Producer/writer. Chris Arrendondo, who creates the eerie creatures and characters for Circus Circus Fright Dome, did the stunning make-up work.

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Packard and David Mayorga (back row) clown around with the cast….                         

During filming, Packard revealed a rather moving detail in the film’s making-of documentary: the lair where “Pitch” brings his victims is the actual shack that the director retreated to when he was bullied as a child.

Pride Prejudice Pitchfork

Growing up as a gay person, especially in a rural community, can leave scars that never disappear. In Packard’s case, he used his own safe haven as a symbol for the damage that society can inflict on a developing psyche. His courage to face those memories and channel them into something positive is echoed in a soul-baring “It Gets Better” video from 2010.

Packard told me in our conversations that the effort that went into filming Pitchfork was crazy and intense, yet everyone seemed to have a great time. One would assume that the cast of eager young actors found it cool to be in a horror movie.

Pride Prejudice Pitchfork

Since its release, Pitchfork has won accolades and awards throughout the horror-film universe. Now that Halloween season has arrived it’s finding a new legion of fans, especially within the LGBTQ community.

Glenn continues to promote the film via conventions and screenings. And there’s even a new comic-book novelization by actor/artist Andrew Dawe-collins (“Pa Hollister” in the film) that you can check out here.

Pride Prejudice Pitchfork

Any worthwhile slasher entry teases a sequel, even when the killer seems to be dead and dismembered. In Pitchfork, the unpredictable left-field denouement will leave you gasping…and clamoring for more. Luckily, Glenn told me that ideas for Pitchfork 2 and 3 are already swirling in his semi-twisted mind.

Pride Prejudice Pitchfork

That’s great news for chiller-thriller fans, because every generation needs its monster-movie king. Like John Carpenter and Wes Craven before him, Glenn Douglas Packard is on his way to becoming the next Master of Horror.

Pitchfork is available on a Special Edition Blu Ray/DVD and streaming services like REVRY, YouTube Movies and Amazon Prime.

Photos: Pitchfork, David Mayorga