Creepy Chills Lie Behind the Rose-colored Glass of “Lucky Dragon Hotel”


A surreal, eerie experience awaits those who check into the ill-fated casino resort…

Lucky Dragon Hotel Vegas

Two short years ago, the Lucky Dragon Casino Hotel was a beacon of hope for the troubled north end of Las Vegas Boulevard. With stalled projects like Fontainebleau and Echelon Place (the future Resorts World) as constant reminders and the SLS Las Vegas already stalling, this Asian-themed boutique hotel could very well have been a much-needed jump start.

Lucky Dragon Hotel Vegas

Things looked even more promising when an early-December 2016 opening date got tossed out the window. To the surprise of just about everyone, Lucky Dragon‘s doors opened on November 19th, creating an avalanche of media hype, great PR…and once again, hope for this section of the Strip.

Lucky Dragon Hotel Vegas

The 203-room casino hotel offered three restaurants, a tea-garden lounge and quick-bite outlet as well as gambling that was designed to appeal to tourists from the Far East. Despite initial problems in getting the project financed and completed, Lucky Dragon was constructed around many Asian concepts of good fortune. Decor, lack of “unlucky” numeral four and feng shui were integral to Lucky Dragon’s design.

Lucky Dragon Hotel Vegas

By February of the following year, it was clear that luck had already begun to bleed away from the fledgling property. Media announcements hyped “improvements” to dining and gaming options. Dragon’s Alley food court was shut down to accommodate changes in the floor plan. High-end gaming was added to attract more cash flow.

Lucky Dragon Hotel Vegas

Lucky Dragon Hotel Vegas

                      Dragon’s Alley was an early victim of “improvements”…

Sadly, a month later Lucky Dragon‘s staff underwent a massive cut, with everyone from top managers to waiters being let go. As legal and financial troubles began to mount, live entertainment was added that summer as a new draw. Nevertheless, interest in the short-lived sensation had fallen away to essentially nothing.

By the time I finally got around to visiting the property last October, it was eerie, silent and virtually empty. Interestingly, the date was October 1st, 2017, the evening of the Las Vegas Massacre at Mandalay Bay‘s events center. So you can imagine that the entire night is burned into my memory…and this was a creepy way to start it off.

Lucky Dragon Hotel Vegas

As you can see from these photos, the casino and restaurants were nearly devoid of guests. What had gone wrong? Was it the unusual location in a sketchy neighborhood? Could the theme just be too targeted towards a specific demographic? Perhaps the place just sucked.

Lucky Dragon Hotel Vegas

Walking around the casino building was such a downer that I quickly departed without even taking the skybridge over to the hotel tower (they’re two separate buildings, which could also be a factor in its failure).

Lucky Dragon Hotel Vegas

By January of this year, the entire casino and restaurant operations were shut down, leaving the hotel and lobby lounge as the only survivors. How it has continued to function in its current state is anyone’s guess. Despite this, I’ve been itching to stay at the Dragon ever since…just out of morbid curiosity. After all, it could be quite a thrill, especially after just watching a full season of American Horror Story – Hotel.

Although this writer tends to fluctuate randomly between adventure (skydiving over the Vegas desert) and playing safe (no SAW Escape Room Experience for me, thank you) the idea of spending the night in a nearly-abandoned hotel sounded intriguing. So when an offer came up on Agoda.com for $24 a night with no resort fees, I swooped in like a vampire after a nubile virgin.

Lucky Dragon Hotel Vegas

                   A view of the parking garage from the unattended valet area…

I arrived into town on the morning of June 14th, weary from lack of sleep and needing a nap before a function that evening. Phoning ahead to see what the soonest check-in time could be, the agent told me to come over now. There would be no additional fees for early arrival. Nice!

Lucky Dragon Hotel Vegas

Lucky Dragon Hotel Vegas

Lucky Dragon Hotel Vegas

I headed straight over from the airport, found a parking spot in their convenient (and free) parking garage and made my way into the east structure. This is where things began to get ominous, as you can see from the photos.

Lucky Dragon Hotel Vegas

Lucky Dragon Hotel Vegas

Lucky Dragon Hotel Vegas

The former casino was dark, dreary and completely silent. Makeshift signs directed guests towards the opposite building via an enclosed skybridge. Access to restrooms and other areas was blocked off, not that anyone would want to explore, would they? (heh heh)…

Lucky Dragon Hotel Vegas

       Reverse angle of the skybridge and casino (in the distance) from the hotel corridor…

At this point I’d encountered no one….not a single living soul. The silence was off-putting and in sharp contrast to the bright colors and modern decor that awaited me when I entered the lobby. A short walk past the concierge’s desk (which was actually manned) and I was facing the agent with whom I’d spoken on the phone.

Lucky Dragon Hotel Vegas

It was clear from the lack of patrons why a room was available at this hour. Aside from the back of a head near the reception desk (pictured above), I hadn’t passed a single guest.

Lucky Dragon Hotel Vegas

Without a casino or any restaurants, the resort was likely to be slow…but completely dead? I’d never seen a Vegas hotel this devoid of activity and foot traffic. Even the Imperial Palace at its skeevy worst had always been packed with bargain travelers. So where was everyone?

Lucky Dragon Hotel Vegas

Behind me was the deserted Cha Garden, a lounge and bar that specializes in specialty teas. The western wall is a series of glass doors that open up to a splashing pool, waterfall and garden. The decor is modern, soothing and of course, very feng shui. A small breakfast and coffee are served here each morning, included with the resort fee.

Lucky Dragon Hotel Vegas

And speaking of that resort fee, the agent attempted to charge it to my credit card, despite the “resort-fee inclusive” offer I booked under. She claimed that there was no such offer to her knowledge but my printout proved otherwise. And then came a lengthy wait as the clerk took my paperwork to an unseen manager in the back.

Upon her return, I was advised that the manager had been unable to reach Agoda and that they’d make a decision later as to whether I’d be assessed the resort fee ($28 plus tax). Or so they thought it was up to them. I’m not a cheapskate, but a deal’s a deal.

Lucky Dragon Hotel Vegas

Lucky Dragon Hotel Vegas

I was finally assigned room 318 (despite being the only guest, the check-in process took nearly fifteen minutes) and headed back to the elevator. The hotel’s third floor was bright, clean and cheerful. So was the king-bed accommodations. Linens and furniture were in great shape, the carpeting looked fresh and the walls were decorated in soft, soothing colors.

In-room amenities were sparse but sufficient. TV, ironing board (iron by request), dual closets, clock radio and a digital safe are standard, as were a writing desk and easy chair. Two tiny bottles of water were stocked next to an ice bucket. There was no in-room coffeemaker, but your daily java is available for free in the lobby during morning hours.

The bathroom was simple but spotless and sleek. I especially liked the inclusion of a pair of insignia-branded robes. There were no toiletries provided except for a small tube of basic shampoo and two bars of soap. The walk-in shower was large and had a stationary head at a generous level, often a problem for people of my height or higher.

Lucky Dragon Hotel Vegas

Lucky Dragon Hotel Vegas

Aside from the unnerving quiet, I was somewhat uncomfortable with the constant pink glow that flooded my quarters via the rose-colored glass. It gave a nauseating sensation of being captive inside a strange glass cage…a suffocating, queasy feeling that was compounded by the less-than-attractive view. So the curtains were drawn closed and remained that way for the duration of my visit.

Lucky Dragon Hotel Vegas

After a nap and shower it was time to attend a function at a nearby resort. Once again, not a sound to be heard or a soul to say hello while strolling through the premises. At least this time the lighting had been turned up inside the vacant casino. That evening when I returned, the common areas were still silent…except for two somewhat rough-looking guys who seemed to have wandered in just to peek around.

With nobody to monitor things of this nature, the entire casino tower and hotel corridors are basically a free-for-all. It might have been reassuring to encounter at least some type of security presence. So I definitely don’t recommend staying at Lucky Dragon if you’re a solo female…or anyone who’s easily spooked.

Lucky Dragon Hotel Vegas

When suffling downstairs the next morning for some caffeine, there were actually other guests doing the same. I’d literally been here for over nine hours without seeing another patron. There was only a handful of guests, but all seemed pleasant, mannered and reserved…a bit surprising given the ludicrously-cheap rates.

The same agent was manning the reservation desk again. She advised me that management had been unable to reach the third-party booking site but wasn’t going to charge me the disputed resort fee. I let her know that I’d be showering and departing very soon, so the young lady kindly processed my check-out.

Lucky Dragon Hotel Vegas

                                                               Taxi for one, please…

Without any crowds to speak of, it’s an easy in-out process at Lucky Dragon, which was a big plus to me. There are no long taxi lines, Uber/LYFT hordes or buses to maneuver around. The Sahara Avenue location just off the interstate makes it easy to get to and from the airport.

Lucky Dragon Hotel Vegas

There are plenty of reasons to stay at Lucky Dragon along with many downsides. I’ve already booked two future stays here but am almost certain it will be completely closed before year number two is up.

Attempts to make additional reservations on their website result in error messages, no matter what date combinations I entered. Also, a few third-party sites now offer this troubling type of message:

Lucky Dragon Hotel Vegas

                                                            Lastminutetravel.com

The north end of Las Vegas Boulevard may or may not be undergoing a renaissance, depending on whom you ask, but it’s unlikely that Lucky Dragon Hotel Casino will be part of its rebirth. Despite all the excitement this little place once brought to the city, its future looks anything but rosy.

Lucky Dragon Hotel Vegas

If you’re curious, adventurous, unafraid and would like to try a stay at Lucky Dragon, give them a call at 702.889.8018. Or you might have more success than I did booking at their website. The address is 300 West Sahara Avenue, adjacent to the Golden Steer Steakhouse.

Lucky Dragon Hotel is currently the best lodging bargain in Las Vegas. It’s new, extremely comfortable and very, very strange. Give it a try! Just don’t wait too long…the flaming breath inside this weird, unlucky little dragon will most likely be extinguished very soon.

And one more failed north-Strip resort will sit amongst the others in the dark.

Lucky Dragon Hotel Vegas

Photos: Sammasseur, exterior shots by Greg C., American Horror Story: Hotel still from FX 

 

 

 

 

 

 

 

 

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Shark Sightings Stun Tourists On Las Vegas Boulevard


Palms’ reinvention lights up Strip via Flo Advertising mobile LED billboards…

When you visit the city as often as I do, you tend to become…shall we say…jaded by most of the sights and sounds around you. You can only gawk at the Bellagio fountains, the Luxor pyramid or New York NY‘s twisting Big Apple Roller Coaster so many times before you start to walk right by with perhaps a casual glance.

So whenever something new and exciting catches my gaze, it’s a memorable Sin City experience. That’s what happened last month when heading over to Planet Hollywood Casino after taking in the Bellagio Conservatory and Botanical Garden‘s spring display (always pretty…and pretty much the same as the last time).

FLO Advertising Palms Casino

While approaching the crosswalk between Cosmopolitan and Miracle Mile Shops, I was stunned by what appeared to be a giant set of teeth about to devour a man’s hand. Cue the theme from “JAWS”.

It took a moment to absorb what I was seeing…then realize that I was witnessing FLO Advertising in action. You may have caught my previous piece on FLO and how their mobile digital billboards were drawing the morbidly-curious and adventurous types to the Official SAW Escape Room Experience.

FLO Advertising SAW Escape Experience

Taking in the stunned reactions from pedestrians at the busy intersection of four major hotels was, I’ve gotta say, pretty gratifying. It’s one thing to write about a cool concept but something altogether visceral to witness it in action.

That’s what makes FLO’s approach so effective…and why Stations Casinos has entrusted FLO Advertising to publicize their reinvention of Palms Casino. Here are the specs:

FLO’s mobile digital billboards are 23% larger than the conventional mobile digital billboards you’ve been seeing on the Strip. Their electronic signage is staggering 10,000 NITS brightness which is 25% brighter than the competition. Their state of the art technology is instantly update-able and flexible, allowing for unlimited creativity and immediate response to marketing demands.

FLO Advertising Palms Casino

At this point you’ve gotta be wondering what any of this has to do with sharks. Well, the predator in question is the main attraction at a new Palms lounge called Unknown Bar. Right in the heart of the casino’s reimagined gaming floor, Unknown Bar‘s unusual shark sculpture is called The Unknown (Explored, Explained, Exploded).

This eighteen-year-old work has never been publicly exhibited before, but now it’s the centerpiece of creator Damien Hirst‘s outlandish lounge concept. Yes, the British artist who made the sculpture from a real tiger shark (and lots of formaldehyde) also designed the bar space as well.

FLO Advertising Palms Casino

Hirst has been known to raise eyebrows (and ruffle the feathers of animal-rights advocates) with his use of real creatures as art. But stirring up controversy is intentional in the new Palms ‘tude. Check it out:

This daring video reflects that gutsy approach. It depicts vandalism and arson of the Palms as a reason to celebrate. Not the kind of advertising campaign you’d typically expect to see in today’s turbulent society. But hey, points for originality!

As cool and eye-catching as the video is, it’s one thing to view it on your smartphone or PC and something far different to catch it super-lifesize and super-bright while walking the heart of the Strip. Take my word for it…FLO technology is stunning with the naked eye.

The “From Dust To Gold” renovation is covering just about every nook and cranny of Palms. Top-floor funspots like Apex Social Club and The View will compete for your attention with ground-level Rojo Lounge and 24-hour Tonic.

FLO Advertising Palms Casino

On the dining front, beloved Cafe 6 at Palms Place has given way to Laguna Pool House and Kitchen, expanding the venue beyond gourmet burgers to full breakfast, lunch, and dinner. The poolside location is gorgeous and tempting, but keep your shirt on…the elevated menu makes it clear that this isn’t a swimsuit-appropriate eatery.

Both the buffet and 24-hour diner have been given top to bottom renovations and new names, too. Out with the world’s largest Hooters, in with Scotch 80 Prime, a fine-dining destination with a focus on rare whiskeys from Scotland.

FLO Advertising Palms Casino

Along with new dining and entertainment outlets, the common areas, guestrooms, infamous Sky Villas and even the parking garages are getting major overhauls. It’s all in an effort to bring Cosmopolitan-style coolness to the off-Strip legend while offering Stations-style value to tourists and locals alike.

FLO Advertising Palms Casino

With all of this newness in the works, it doesn’t surprise me in the slightest that Palms Casino Resort has teamed up with FLO Advertising to spread the word. Boasting the biggest and brightest mobile billboards in the city, FLO assures that visitors will take notice.

FLO Advertising Palms Casino

So the next time you’re fishing for a little off-Strip excitement, hop on a bus, taxi or LYFT to check out the changes at Palms. And keep your eyes open for that shark. But don’t worry about getting chomped…he’s only going with the FLO.

FLO Advertising Palms Casino

Information about FLO Advertising Mobile Digital Billboards is available on their website. Click here to learn more or request a quote. 

Photos: Sammasseur, Palms Casino Resort via Facebook   

Videos: Palms Casino Resort, FLO Advertising

 

SAW Escape Experience Takes to the Strip via FLO Advertising’s Mobile Digital Billboard Trucks


World-famous Egan Productions teams up with the latest high-tech advertising firm to deliver the deep cuts of Lionsgate’s slasher movie series…

Mobile advertising is a rich part of American culture. From Depression-era sandwich boards to Goodyear Blimps hovering over stadiums, advertising has always been most effective when it’s on the move.

Las Vegas has its own popular collection of mobile billboards and taxi toppers. They keep visitors up to date on the hottest shows, best restaurants and newest headliners on the Strip.

FLO Advertising SAW Escape Experience

New Vegas-based FLO Advertising is the latest such venture. FLO Advertising features high-tech digital mobile billboards mounted to a fleet of sleek black trucks. Gliding up and down the Strip with the brightest eye-catching electronic signs, FLO Advertising estimates that they reach up to four million potential customers each month.

FLO’s mobile digital billboards are 23% larger than the conventional mobile digital billboards you’ve been seeing on the Strip. Their electronic signage is staggering 10,000 NITS brightness which is 25% brighter than the competition. Their state of the art technology is instantly update-able and flexible, allowing for unlimited creativity and immediate response to marketing demands.

FLO Advertising SAW Escape Experience

It’s no surprise, then, that innovative Egan Productions , a full-service production company also based in Vegas, has partnered with FLO Advertising to promote their new Official SAW Escape Experience. Inspired by the long-running series of Lionsgate hit films, SAW Escape Experience brings your biggest horror-film fears to life.

FLO Advertising SAW Escape Experience

Now open at 2121 Industrial Road, just behind the Stratosphere and a bone’s throw from the world famous Golden Steer Steakhouse, SAW Escape delivers a full-building multi-room experience that is entirely immersive and absolutely terrifying.

As the unwitting player in Jigsaw’s twisted games, you’ll need to rely on wits and reflexes to survive a harrowing tour of Egan & Co. Meat Packing Plant. That’s where things will undoubtedly take a sinister turn for you and your friends.

FLO Advertising SAW Escape Experience

Since their inception, escape rooms have quickly overtaken murder-mystery dinner theater as the hottest interactive thrill. Egan Productions ramps up the octane by building theirs around a familiar and frightening villain.

“Jigsaw”, the vengeful mastermind behind SAW’s traps and pratfalls, has sliced and diced his way through eight successful films. The latest was released just last Halloween to over 100 million dollars at the box office.

FLO Advertising SAW Escape Experience

             Jason Egan (far right) is embraced by the world of horror films…

SAW Escape benefits by having the best creators at the helm. Egan Productions is the firm behind Fright Dome, the infamous Halloween attraction held each year at Circus Circus. Company creator Jason Egan knows his way around the world of horror. He’s served as Executive Producer on cult horror films like Bloodsucking Bastards and The Neighbor (with Vegas favorite Bill Engvall). He even partnered with legendary director George Romero for a Night of the Living Dead-themed house.

FLO Advertising SAW Escape Experience

                                      Egan on the set of The Neighbor

Jason’s Fright Dome attractions featuring the SAW franchise have been standouts in recent years. So when he decided to launch a permanent escape experience in Las Vegas, it seemed natural to integrate the twisted puzzles and traps of Jigsaw’s sinister universe. And Egan’s successful past collaborations with Lionsgate Studio enabled them to entrust their signature character to his team.

FLO Advertising SAW Escape Experience

               Jason Egan and actor Tobin Bell, the iconic “Jigsaw” himself…

With the Official SAW Escape Experience now welcoming victims visitors, the creative team has entrusted their mobile marketing plans to FLO Advertising. Research shows that 73% of Vegas visitors have seen mobile billboards. Of them, 53% say they remember specific ads that they’ve noticed.

FLO Advertising SAW Escape Experience

If something like a traditional billboard can garner that much attention, imagine the number of impressions that an enormous mobile LED-style ad can achieve with 17,000 tourists walking the Strip every hour.

A large number of visitors wait until they get to Vegas to arrange their entertainment and dining plans. Strip-level mobile advertising is a great way to make arriving tourists aware of what’s new and exciting in Sin City.

FLO Advertising SAW Escape Experience

With the partnership of FLO Advertising and The Official SAW Escape Experience taking to the streets, you can believe that horror fans will be lining up to take their crack at the challenges of Jigsaw. “Do You Want To Play A Game?”

SAW ESCAPE EXPERIENCE operates Sunday, Wednesday and Thursday from 6pm to 11pm, Fridays and Saturdays from 5pm until midnight. Click here to purchase tickets. Information about FLO Advertising Mobile Digital Billboards is available on their website. Click here to learn more or request a quote. 

Photos: FLO Advertising, SAW Escape Experience, Jason Egan via Facebook